Episode #160: Azdean Elmoustaquim
Owner & Creator
Destination Morocco Tours & The Destination Morocco Podcast
Guest Bio
Azdean Elmoustaquim is the creator and host of the Destination Morocco Podcast, an immersive audio series that explores the heart of Moroccan culture, travel, and hospitality. Originally from the vibrant city of Marrakech, Azdean grew up with strong family ties to the nearby village of Telouet. After moving to the United States in 1995, he eventually settled in Houston and began finding new ways to reconnect with and share the richness of his homeland.
Launched in 2022, the Destination Morocco Podcast offers a behind-the-scenes look at Moroccan life — with practical travel tips, cultural insights, and real conversations with locals and travelers alike. In 2023, Azdean returned to Morocco to capture authentic on-location audio, bringing listeners even closer to the sounds and soul of the country. The podcast is a powerful extension of his passion for storytelling and cultural connection.
Azdean is also the founder of Destination Morocco, a boutique travel company he co-runs with his wife, Khadija Elomari. Together, they design personalized itineraries that help travelers explore Morocco not as tourists, but as welcomed guests. Whether through sound or experience, Azdean’s mission is to help people discover Morocco deeply and meaningfully.
Show Summary
In this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Azdean about his journey from Morocco to the U.S. and how that path eventually led to the creation of both a travel company and a popular podcast. Azdean shares stories from his early life in Marrakech, his immigration experience, and how time away helped him fall back in love with the land he left behind.
The episode highlights the evolution of the Destination Morocco Podcast — from its humble beginnings during the pandemic to its current form as an immersive storytelling experience. Jason and Azdean discuss the power of capturing ambient sounds, the beauty of cultural imperfections, and the importance of open-minded travel. They also unpack the common misconceptions about Morocco and reflect on the country’s growing popularity as a world-class destination.
Key Takeaways
- ✓ The Destination Morocco Podcast brings Moroccan culture to life through immersive audio storytelling.
- ✓ Azdean’s journey from Marrakech to Houston reflects the richness of the immigrant experience.
- ✓ The podcast began as a pandemic project and has grown into a cultural travel guide.
- ✓ Real background sounds and on-location interviews make the podcast feel truly authentic.
- ✓ Travel is a powerful way to reconnect with one’s roots and rediscover identity.
- ✓ Morocco’s hospitality is a highlight for travelers and a theme throughout the podcast.
- ✓ Storytelling plays a central role in both the podcast and the tour business.
- ✓ Embracing imperfections in podcasting adds charm and relatability.
- ✓ Morocco is full of hidden gems and diverse cultural experiences beyond the tourist track.
- ✓ The podcast is a bridge between travelers and the real Morocco, inspiring deeper connections.
What You’ll Find on Destination Morocco Podcast
- Immersive audio episodes with on-location interviews and ambient sounds
- Cultural insights from locals, historians, and fellow travelers
- Practical travel tips and real-world itinerary inspiration
- Stories that celebrate the beauty, complexity, and hospitality of Morocco
- A growing archive of episodes for curious travelers and cultural explorers
Learn more about Destination Morocco Tours & The Destination Morocco Podcast and connect with Azdean at:
https://destinationsmorocco.com/
Send Azdean a Message
Send a short message through this guest feature page. Your email address will be included so they can reply directly.
No need to mention this page. They’ll see your note came through their Big World Made Small guest feature.
Message Sent
Your message has been sent.
Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Guest support helps make the episode possible, but it does not determine who is featured. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.
Guest access: enter your password to unlock your resources.
Incorrect password.
Guest & Partner Resources (Private)
Thank you Azdean, for being a Expedition Partner with us.
We’d love to have you join us at the next level and get even more out of your appearance on the Big World Made Small Podcast.
Below you will find access to tools to help you promote your episode and get the most from your partnership benefits. This section is only visible when you use the link we sent, or by entering the password BWMS8873. Do not share the email we sent, or the password, unless you want the person to access the following resources.
Follow, Rate, or Provide a Testimonial
Please use this tracking link to share with your audience:
https://bigworldmadesmall.com/guest/azdean-elmoustaquim/?ref=guest8873
Cover Art
This is available to all podcast guests.
Download the file to use on your website or social media posts.
Buzzsprout Audio Player
This is available to all podcast guests.
This is the best option for website embeds, especially prior to the release date. Guests can listen to your episode on your website. This player keeps listeners on your site, which is why I use it.
Use this code to embed your Buzzsprout Player directly on your website:
<div id="buzzsprout-player-18486148"></div><script src="https://www.buzzsprout.com/2216718/episodes/18486148-adventure-travel-with-azdean-elmoustaquim-host-of-the-destination-morocco-podcast.js?container_id=buzzsprout-player-18486148&player=small" type="text/javascript" charset="utf-8"></script>Full-Length YouTube Video Player
This is available to Base Camp, Expedition, and Summit Partners.
You can share it before the release date, but your video won’t be searchable on YouTube until the release date. The player allows site visitors to watch your episode directly on your site.
Use this code to embed your YouTube Video directly on your website:
<iframe width="560" height="315" src="https://www.youtube.com/embed/4j_zZvY5y4o?si=9Eyvtia2IQMjdU_u&rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>45 Minute One-on-One Website Review
This is available to Base Camp, Expedition, and Summit Partners.
Your package includes a 45 minute video call where I will be your second set of eyeballs as we go through your website looking for a handful of changes or updates you can make to improve your conversions. I will share my feedback and you can share it with your marketing team, or we can explore ways that I may be able to help you make the changes. This is not a sales call, it’s an idea session that will give you some actionable insights and you can decide how to implement them.
Big World Made Small Podcast Pitch Portal©
This is available to Expedition & Summit Partners.
Big World Made Small Podcast Pitch Portal©
This Big World Made Small guest resource helps you use your featured guest page to approach relevant podcasts, interview series, live shows, and other media opportunities. Every Generate Pitch button below creates a personalized outreach draft using your guest feature, story, and the specific opportunity you choose.
Want a faster starting point? Use the fit-sorting tool to reorder the list based on which opportunities appear strongest for you. Either way, each generated pitch is still customized before you copy it or open an email draft.
Note: email apps do not always load your normal signature when opening a pre-filled draft. Before sending, add your signature manually, or use Copy Pitch and paste the draft into a new email so your usual signature is included.
Tourpreneur Podcast
Hosted by Mitch Bach
Why it may fit: Best for tour operators, guides, experience designers, tourism founders, travel tech/service providers, and industry experts with practical lessons for experience-based travel businesses.
Audience: Tour operators, guides, activity providers, travel experience creators, tourism entrepreneurs, and businesses serving the tours and activities sector.
Suggested angle: Pitch a specific, useful lesson from your tourism business: growth, guest experience, guiding, tour design, storytelling, sustainability, niche positioning, partnerships, or operational improvement.
Destination On The Left
Hosted by Nicole Mahoney
Why it may fit: Best for tourism leaders, destination marketers, operators, hospitality professionals, consultants, and experience-based travel businesses with a useful collaboration, marketing, or destination-development story.
Audience: Tourism professionals, destination marketers, hospitality leaders, travel trade professionals, tourism consultants, DMOs, attractions, operators, and industry service providers.
Suggested angle: Pitch a practical tourism lesson around collaboration, destination marketing, visitor experience, partnerships, hospitality, accessibility, sustainability, travel trade, or creative growth strategy.
Destination Marketing Podcast
Hosted by Adam Stoker
Why it may fit: Best for tourism marketers, DMO leaders, travel brands, operators, consultants, and experience-based businesses with a clear lesson about attracting visitors or improving destination strategy.
Audience: Destination marketers, tourism professionals, DMOs, CVBs, tourism agencies, travel brands, hospitality marketers, and industry service providers.
Suggested angle: Pitch a specific tourism marketing lesson around destination storytelling, niche positioning, visitor experience, partnerships, content strategy, community building, sustainability, or measurable campaign results.
Zero To Travel
Hosted by Jason Moore
Why it may fit: Best for guests with strong traveler-facing stories, practical travel lessons, destination expertise, adventure experience, nomad lifestyle insight, or a compelling personal transformation through travel.
Audience: Travelers, aspiring long-term travelers, digital nomads, backpackers, adventure travelers, career-break travelers, and people seeking deeper or more independent travel experiences.
Suggested angle: Pitch a traveler-focused story or practical lesson around meaningful travel, adventure, destination immersion, career breaks, long-term travel, responsible travel, personal transformation, or travel lifestyle design.
Amateur Traveler
Hosted by Chris Christensen
Why it may fit: Best for guides, operators, destination experts, travel writers, locals, historians, and tourism professionals who can explain why a specific destination is worth visiting and how to experience it well.
Audience: Curious travelers, independent travelers, cultural travelers, destination researchers, itinerary planners, and people looking for practical advice before choosing or planning a trip.
Suggested angle: Pitch a destination-specific episode with a clear one-week itinerary, practical planning advice, cultural context, local insight, hidden gems, common mistakes, and reasons travelers should visit now.
Travel With Meaning
Hosted by Mike Schibel
Why it may fit: Best for guests with a strong personal travel story, meaningful destination experience, hospitality background, outdoor/adventure connection, conservation angle, or transformational travel lesson.
Audience: Travelers, hospitality professionals, outdoor enthusiasts, creatives, entrepreneurs, travel storytellers, and people interested in meaningful, experience-driven travel.
Suggested angle: Pitch a personal story about how travel changed your life, career, worldview, business, community, or relationship with nature, with a clear emotional hook and useful takeaway for travelers.
The Thoughtful Travel Podcast
Hosted by Amanda Kendle
Why it may fit: Best for travelers, guides, writers, creators, operators, educators, and tourism professionals with reflective stories about culture, connection, slow travel, responsible tourism, or personal growth through travel.
Audience: Thoughtful travelers, slow travelers, cultural travelers, travel storytellers, bloggers, writers, photographers, educators, and people interested in deeper travel experiences.
Suggested angle: Pitch a story tied to one clear travel theme: meeting locals, slow travel, culture shock, getting lost, responsible travel, memorable travel moments, travel lessons, or how one journey changed your perspective.
Armchair Explorer
Hosted by Aaron Millar
Why it may fit: Best for guests with a truly strong adventure story, expedition background, conservation journey, wilderness guiding experience, remote destination expertise, or dramatic traveler-facing narrative.
Audience: Adventure travelers, outdoor enthusiasts, armchair explorers, expedition fans, travel storytellers, conservation-minded travelers, and people drawn to immersive travel narratives.
Suggested angle: Pitch one specific, high-stakes travel story with a clear beginning, tension, turning point, and takeaway, not a general business bio or promotional destination pitch.
Women Who Travel
Hosted by Lale Arikoglu
Why it may fit: Best for female-identifying travelers, guides, founders, writers, creators, conservation voices, hospitality leaders, and destination experts with a strong personal travel story or useful perspective for women travelers.
Audience: Women travelers, solo travelers, culturally curious travelers, outdoor/adventure travelers, Condé Nast Traveler readers, and people interested in personal stories about how women experience the world.
Suggested angle: Women travelers, solo travelers, culturally curious travelers, outdoor/adventure travelers, Condé Nast Traveler readers, and people interested in personal stories about how women experience the world.
Unpacked by AFAR
Hosted by Aislyn Greene
Why it may fit: Best for credible travel experts, operators, guides, conservation voices, hospitality leaders, and destination specialists with practical insight for thoughtful travelers.
Audience: Thoughtful travelers, AFAR readers, travel planners, cultural travelers, sustainability-minded travelers, destination researchers, and people who want smarter travel advice.
Suggested angle: Pitch a timely, expert-led travel question: ethical wildlife tourism, community-based travel, overtourism, local culture, sustainability, destination decision-making, guiding standards, or how travelers can choose better experiences.
Active Travel Adventures
Hosted by Kit Parks
Why it may fit: Best for guides, operators, destination experts, active travel companies, outdoor educators, and travelers with practical advice or stories around hiking, biking, paddling, walking, or soft adventure travel.
Audience: Active travelers, adventure travelers, hikers, bikers, paddlers, walkers, pilgrimage travelers, national park visitors, and travelers over 50 seeking doable active vacations.
Suggested angle: Pitch a specific active travel destination or experience with practical planning advice, difficulty level, training tips, safety considerations, cultural context, and why it is doable for reasonably fit travelers.
Tour Pro Talks
Hosted by Genevieve White
Why it may fit: This is a strong fit for guests with practical tourism experience, founder stories, destination expertise, guiding knowledge, or useful lessons for tour operators and travel professionals.
Audience: Tour operators, guides, DMCs, travel advisors, tourism marketers, and small to mid-sized travel businesses interested in practical industry conversations and better guest communication.
Suggested angle: Position the guest around a practical tourism lesson, founder/operator story, destination expertise, or a conversation that helps tour professionals better connect with their ideal guests.
All Video & Audio Files with Rights to Repurpose
This is available to Expedition and Summit Partners.

Use these buttons to access and download the video files from our conversation on Riverside.fm.
Important: Do this now, since the files will likely be removed from the server on March 11, 2026
45 Minute Content Strategy Session
This is available to Expedition and Summit Partners.
Your package includes a 45 minute video call where we can discuss ways that you can use the video assets you’ve received as a partner. Whether it’s advising you on how to create shorts from the raw video, or how to post the entire video on YouTube and embed it on your site. We’ll come up with at least a few actionable ideas, and discuss how to implement them. This is not a sales call, it’s more like a paid coaching session, that you’ve already paid for.
Custom Branded Video Clips (12 clips)
This is available to Summit Partners.
Upgrade to unlock these benefits.
2 x 45 Minute Digital Marketing Strategy Sessions
This is available to Summit Partners.
Upgrade to unlock these benefits.
Review & Suggest Topic Tags
Review Episode Topics
These topic suggestions help keep this episode profile accurate and easier to find. Your suggestions will be reviewed before any changes are made.
Podcast Transcript
This transcript is auto-generated on recording, and has not been edited by a human. It may contain lots of mistakes, crazy words, and stuff that makes no sense. The host and the guest are not responsible for the accuracy of the transcript.
Jason Elkins (00:01.247)
Welcome back everybody to another episode of the big world made small podcast for the adventure traveler. So happy to have each and every one of you back here today and super excited to have my guest here as well. We’ve got Azdean Elmoustaquim is the owner of destination Morocco, which is a tour company and a podcast. And he’s got a few different things going on all Morocco. So Azdean, welcome to the show. Happy to have you here.
Azdean (00:27.0)
Thank you so much, Jason. Really, really appreciate the opportunity to be on your incredible podcast. I’m a huge fan and I’m super excited to be here and I can’t wait to share a lot of information with you and your audience. So this is going to be amazing.
Jason Elkins (00:41.589)
Wow, you just, you pushed all the right buttons for me Azdean. Thank you so much. I was really kind of you to say all that. I’m, I’m jacked and ready to go. Super excited to have this conversation because you and I have chatted a couple other times in the past. I think we had initial conversation about, know, maybe working together on this, on this episode. And then we came back another time. We were both ready to go chomping at the bit and we had a tech issue. So here, here we are, we’re set and we’re having this conversation and I it’s going to be really, really cool.
Let’s start with a couple things. It’s super fun for me to have another podcaster on. That’s always a lot of fun. That’s, you know, kind of a kindred spirits type of thing. I was just on your website a little bit ago and correct me if I’m wrong. It looks like you just recently released episode number 100. Is that right?
Azdean (01:30.36)
That is correct, Jason. And that episode, I recorded it in Morocco and I just came back from Morocco Christmas Eve. So yes, it was a lot of fun. Yes.
Jason Elkins (01:39.957)
That’s that is super cool and a huge milestone. I mean, I know it’s not that easy. I when I got started, they were, you know, I reading that the average podcaster makes it like three episodes before they throw in their hat, throw it in, say, okay, I’m done. They don’t realize how much is involved. And so for I was pretty excited when I got about five, I was like, man, I beat the average and, then it just kind of snowballs. And we were discussing this before I hit the hit the record button.
Azdean (01:43.086)
Thank you.
Jason Elkins (02:09.569)
But you’re at 100 episodes. Super cool. Congratulations on that. I know that’s a huge accomplishment. So let’s do this. Let’s give our listeners kind of an idea of all the different things that you do. And then we will dig deeper and figure out why the heck you do all those things. Kind of how you got from where you were to where you are now and what has driven you to do that. So in 30, 60 seconds or five minutes or however long we want to do it, tell our listeners what you guys do.
Azdean (02:12.558)
Thank you.
Azdean (02:39.854)
We are a tour company. Our company is called Destinations Morocco and you can find us at destinationsmorocco.com. That’s our website. Basically, we help travelers that are struggling to create a multi-day itinerary to visit Morocco and we help them do that.
create some incredible itineraries for them so they can enjoy Morocco like a local. Morocco, as you know, it is a fascinating country. It is incredible destination, but a lot of people are not really familiar with it. So that’s the reason why you really need somebody’s help to get to Morocco and enjoy it. And it’s just a wonderful, wonderful experience. The other thing is we also have a
of the company which is the podcast and its destination Morocco podcast which you can listen to it literally anywhere you get your podcast so that’s in a nutshell that’s what we do basically
Jason Elkins (03:41.803)
Perfect.
All right, very cool. I have a few questions about that before we go any further. One is when I heard you say we help people put together these, these amazing experiences in Morocco. Is this, are you typically working directly with travelers or are you working with other tour operators, travel agencies, businesses? Let’s, just want to give our listeners kind of an idea of who you generally work with so they can figure out how they’re going to book a trip with you, I guess.
Azdean (04:10.505)
That’s really, really, really good question, Jason. And thank you so much for asking that question. There’s the B2B part, is business to business, which is us versus we work, for example, with other businesses like doctors, lawyers, agencies.
other big tour operators. And basically we work as the middleman for them and we organize everything for them. But we work under them, under the umbrella of that agency, that tour operator, that travel agent. are representatives of them. So we just like, we are an extension of them basically. So that’s the B2B part. Then the B2C, which is direct business to consumer. And this is where the podcast really comes in on social media. people, when
they reach out to us and they deal with us directly and work with us directly. There’s no, there’s nobody else involved, just us and them. And then we take care of everything for them from A to B. And we do the same thing for the B to B side of the business. We take care of everything the moment you arrive to Morocco until the moment you depart including.
Airport pickups, drop-offs, a car and driver with you to ride the tour. If it’s a private tour, if it’s a small group tour, if it’s a family tour, if it’s a school, university or church. So there’s so many moving parts in the tour that we take care of for you. All you have to do is just show up, immerse yourself in the experience and have tons of fun. That’s it, yes. Thank you very much.
Jason Elkins (05:35.585)
Have fun. I love that. You know what? You said something that I’ve never heard of because I’ve asked that question a few times to other operators that, you know, that work with other tour operators, kind of that business to business. Maybe it’s a, you know, a travel agent. Let’s just say the most simple explanation. might be a travel agent in the USA that has some clients and the clients come to that agent and say, hey, we want to go to Morocco.
And that agent then would reach out to you because they’ve sent guests to you in the past. They had good experiences. So they reach out to you and say, Hey, Azdean, my clients want to do this. Can you help me put together an itinerary, a proposal, you guys work together and then they, they pay the agent probably, or they, they, you know, the agent maybe helps their flights to get them there and all that stuff. But then once they show up at the airport, you guys pick them up and take care of all the details. that’s so far I’m right. that it?
Would you describe it that way? Okay. But you said what you said that was different that I haven’t heard before you actually mentioned you mentioned doctors and lawyers and I don’t there’s something there that I hadn’t heard before. So I’m going to dig a little deeper. And I don’t know if that was a slip of the tongue or was it did you actually mean to say doctors and lawyers because I didn’t expect that. Yeah, they do. But but let me ask you this. But okay.
Azdean (06:33.773)
100%. 100%. Yes.
Azdean (06:51.478)
They do travel. Yeah, they do travel.
Jason Elkins (06:58.463)
But like when I think a doctor reached out to us and booked a trip, I would think that’s business to consumer. But you mentioned it when you were talking about business to business. So that’s where I, and I’m thinking, are these like continuing education type trips and stuff like that? Or what, what, did that come from?
Azdean (07:14.797)
It could be something for the office as a reward, like a Christmas present for the office.
Jason Elkins (07:18.174)
Okay.
Azdean (07:21.485)
It can be like a small corporate event instead of going somewhere to Vegas or maybe in the Caribbean, they want to do it in Morocco. So there’s a lot of thinking outside the box. And especially Morocco has become really, really popular nowadays in the US, in North America in general. And that really brings a lot of opportunities with it as well.
Jason Elkins (07:29.857)
okay.
Jason Elkins (07:44.669)
I gotcha. So, so now that I’ve now that I understand a little bit better, it sounds like it’s that kind of that mice thing, the meetings incentives. I don’t remember the other letters that I’m not going to put you on the spot, but but I okay, I understand. I understand now. So it sounds like that’s a big part of your part of your business. So, all right. We’re gonna get back to this, but I’m really excited to get into like, how the heck did you get into this in the first place?
Azdean (07:52.076)
Yes.
That’s correct.
Jason Elkins (08:13.449)
And then as we work our way back to the present time, I’ll have a few more questions about your business and how you guys take care of your clients. I think sometimes I ask people, say, well, how far do we need to go back to kind of get a feel for why you and I are here having this conversation now? Some people go all the way back to the day they were born and start telling me all the, you know, from the very, very beginning. And some people say, well, a few years ago. So let’s pick somewhere in between those. How far should we go back to kind of get a feel for?
Azdean (08:43.383)
Well, I got into this with my wife 10 years ago and that’s when we created Destinations Morocco, a tour company. And the reason is because at that time we had our son, Imran, in 2015 and then we just realized we do a lot of travel back and forth from Morocco and we love Morocco.
Jason Elkins (08:43.659)
how you got into this.
Azdean (09:05.515)
We know that’s our roots, but it was very important for us as a family for him to know where he comes from, to know his roots.
Jason Elkins (09:14.241)
So you guys were living in the US, right? I guess, and okay, gotcha. There’s, okay, how did you get there? No, we’re gonna go a little further. Let’s go a little further, because then I wanna come back to the conversations and discussions you must have been having with your wife about starting this business. Did you grow up in Morocco?
Azdean (09:19.04)
Yes.
Yeah, I’ve lived in, yeah, I’ve lived.
Azdean (09:36.716)
Yes, I was born and raised in city of Marrakesh. Also it’s called the Red City. And my family hails from a small village in the outskirts of Wazazat, which is another major city.
They have what we call Hollywood of Africa. So they make a lot of movies there. And that small village is called Cluette. And Cluette, it’s like you say, it’s like a neighborhood or an area of the mountains, Cluette. It’s got about 23 to 26 villages. And one of those villages is ours. That’s where my mom was.
who’s raised, my father was born and my grandparents and stuff like that. So that’s what I really, really hail from. So I came to the US back in 1995, a neighbor of mine that gave me the opportunity and he got me the I-20, if you would, the school papers to come to the US and I did. And I’ve been traveling back and forth to Morocco and I met my wife in Morocco back in 2005 and we got married in 2007.
and we traveled every time we had a chance.
Jason Elkins (10:49.825)
Okay. So was she, so was she living in Morocco when you met her? Okay. All right. Ah, okay. I gotcha. All right. So what were your parents doing? Well, you were growing up. I’m trying to figure out like, you know, what you’re doing is not the normal path. So what was going on with your family? Did you guys have, did you have opportunities to go travel around Morocco? I mean, what was childhood like?
Azdean (10:56.693)
Yes, with neighbors back home.
Azdean (11:07.406)
Azdean (11:17.505)
Well, childhood, we didn’t really have an opportunity to travel quite a bit, Jason.
But we had an opportunity to really go to the mountains and we stayed there sometimes I didn’t like it, but we stayed there for weeks sometimes for months But one thing that I noticed my family, know, there’s a lot of drivers in my family then because of the location Where we where we at in the mountains. I’ve seen tourists literally every day, especially when you go to to the souk, which is Normally, it’s on it’s a it’s called Thursday souk. That’s where everybody comes in from all the villages
and they do trades and all kinds of things, which is very busy. And it’s a big event for us as kids. So going to the sockages, it’s like going to the market for Christmas. So it’s an amazing experience. So I got exposed to tourists very early on, but I did not understand. I see them coming and going, but I did not understand that transaction. So.
Jason Elkins (12:13.458)
huh. Well, you said you said you had a lot of drivers in your family. Is that what you said? Drivers?
Azdean (12:18.475)
Yes, 18-wheeler drivers, truck drivers, and so forth. yeah, because when you’re part of the world, mean, you have to go to the city, Casablanca, Marrakesh, Agadir, and find a job. And those are really the ones that most people qualify for.
Jason Elkins (12:23.922)
okay.
Azdean (12:41.325)
truck drivers. So that’s the environment that I really grew up in the mountains, lot of truck drivers. And I see the tourist cards at that time, especially at the Casbah, the Galawa Casbah, which is a very famous fortress with a lot of histories. And it’s one of the, it’s one of the must-see stops when you go to tell what going to Ait Ben Haddu. So Ait Ben Haddu is very popular, but the Galawa Casbah is very popular as well, especially for us because it’s
Jason Elkins (12:42.593)
Okay.
Azdean (13:11.399)
it’s close to us so there’s a lot of history in there.
Jason Elkins (13:15.689)
Right. Do you remember your first interaction with a tourist from outside of Morocco?
Azdean (13:21.293)
from outside of Morocco. I wouldn’t say.
Jason Elkins (13:23.645)
Or maybe even a tourist from another part of Morocco. just trying to go back to those early memories of like, did anybody make an impression on you, that type of thing?
Azdean (13:31.052)
Well, here’s, yes, I don’t remember what age I was. know, Morocco, when I grew up is very different than Morocco now, but I remember one of our friends or neighbors, his brother has a small store at the airport and I went with him.
to see his brother and that was the first time me going to Marrakesh Airport which is pretty cool experience. That’s when I saw tourists and foreigners and I was like wow this is amazing, this is incredible. It was just, I still remember that the look on my face I was just mesmerized. So it was really really neat experience seeing it for the first time. That’s what I remember for sure.
Jason Elkins (14:19.637)
I’m going to ask you a question that I just honestly don’t know the answer. I have not been to Morocco. I feel a little ignorant when it comes to that part of the world. I’ve had some conversations. I love Moroccan food. I have owned tagines in the past. I’ve got a Moroccan cookbook. I love the food and there’s so many things, but I don’t know a lot about the language and culture. So when you were young and you saw tourists, have you spoke English since you were a young child? Help me understand this. Do most people in Morocco speak English?
Azdean (14:48.897)
When I grew up, I would say no, because at that time, English, we study English once you get to high school. And even when you get to high school, they give you the system, it gives you options. Spanish is definitely, growing up, was very popular. English, excuse me, French is a given because all the programs and curriculums.
I didn’t French anyway, then Germany, Italian, because at that time in the 90s, there’s a lot of immigration from Morocco, know, teenagers, young adults like me to Europe. So they need to learn the language, Germany, Italian and so forth. So but English was definitely not popular at that time. Nowadays, English is definitely the most popular language.
anywhere you go in Morocco. Spanish is still obviously in the north side of Morocco but in tourism definitely English.
Jason Elkins (15:45.695)
I guess, yeah, I guess the reason I asked that is because I’m trying to imagine what you were describing as a younger person, you see these tourists and I saw the look on your face for anybody that wasn’t able to see the look on your face. It’s like, okay, yeah, was a big thing. And I guess where I was going with the question was like, presumably maybe they spoke a different language. Like they were like,
You saw them, identified them as tourists because they just look maybe maybe foreigners is another word that we might use. Right. And probably didn’t understand what they were saying. Did you at that moment or at some point in your life after that, did you have this kind of like, OK, I want to figure out what this is all about. And I know. No. OK. All right. So that’s that’s cool. This is really cool. I love that.
Azdean (16:13.857)
Yeah, absolutely.
Azdean (16:29.609)
no idea. No, no, no.
Jason Elkins (16:38.305)
so then how did you get from that point? Grow it up with your family, spending time in the mountains, going to the souq, which is the market, right? Is that, and that’s a weekly thing every week. Okay.
Azdean (16:48.353)
Yes, the market, yes. It’s a weekly thing, yes. In our villages, it’s a Thursday.
Jason Elkins (16:55.489)
Okay, so then what did you think you wanted to do when you were, you know, 12, 13, 14, be a truck driver? I mean, because it sounds like that was a popular thing.
Azdean (17:07.403)
I would say, I didn’t think about being a truck driver, but I would say just finishing my school and just go with the flow because what you have mentioned, Jason, something extremely important, which was almost non-existent in my time, which is somebody giving you directions, pointing you to the right direction in terms of your future, in terms of your path, in terms of your career. And we just, we went with the flow. So…
Jason Elkins (17:35.467)
Hmm.
Azdean (17:36.139)
And that’s what I really, really did back then. and, you know, coming to the idea of Destinations Morocco is somewhat didn’t even exist in my mind, but then it happened. But then when it happened, I really feel that I had all the right tools for it because when I came to the US, I didn’t end up finishing my school. So I ended up working in the hospitality industry and it helped me tremendously.
So doing that for 20-25 years in WIC and it really prepared me to start Destinations Morocco, you would, Jason. So it’s kind of full circle.
Jason Elkins (18:17.131)
Okay. It’s interesting because I was a little bit surprised when you said, what I heard was at that time didn’t really have people giving a lot of guidance. wasn’t a lot of expectations as far as which direction you were going to go. And honestly, that’s, I guess that was a surprise. I guess I expected you to say, no, my parents expected me to do this. They either wanted me to do the family business or they wanted me to go.
be a doctor or a lawyer or a computer programmer or whatever, because we hear so much of that. But it sounds like was Morocco at that time just more laid back than what I’m used to?
Azdean (18:52.492)
Yes.
Azdean (18:58.965)
It in that regard, it actually it has always been laid back to some to some point in some level. But for me, I never felt that, you know, I was pushed somewhere or what.
Somebody wanted me to do something even though I didn’t want to do it. No, I always had my family support I just didn’t know really which direction to go For example, if my father probably went to school went to university I had you know a career in I would say corporate Morocco probably would have a better idea and say hey I think this this path will work for you if you want to try it with these are the options See which one you would fit best and stuff like that. But you know growing up. It’s not just me I think a problem speaking but a
a of other people, quite a bit of my generation. So nowadays it has changed. There’s counselors, there’s this and there’s that in schools and all that things. It’s very different nowadays. But then I honestly did not have a clear idea what I wanted to become at certain point. So yeah.
Jason Elkins (20:00.619)
What it sounds, what that sounds like to me, correct me if I’m wrong, what that’s, what I think I heard was a lot of our parents at that age didn’t have a lot of education. weren’t working in professional careers. It was just kind of just trying to live probably if, mean, I can relate to that. You know, they’re just trying to live. They’re not worrying too much about what
colleges or university, you know, a little Azdean can go to and, and, and what we want him to do with his life. It’s just, it’s just kind of like, I got to feed my family. And if that means driving a truck or if that means doing whatever is, is that kind of what you were saying? Yeah.
Azdean (20:40.3)
Yes, to some level, yes. Yeah, because, you know, my father, you know, he’s a farmer, that’s what he did. And he did other stuff. But my mom was, you know, you know, she was a little bit strict in a way that we had to do really good in school and so forth. But she supported us 100 percent in anything we we’ve chosen. So. Yes, yes, absolutely, absolutely.
Jason Elkins (20:59.529)
As long as you did well at it, as long as you did, as long as you got the grades. Okay.
Azdean (21:04.114)
Absolutely, you’re absolutely right, Jason. and I think, I think having that freedom in a way because, you know, we created the company so our son would know his, you know, his background, but then that’s
Jason Elkins (21:06.837)
That makes sense.
Azdean (21:18.38)
one part of it, the other part of it, you know, I’ve said this a few times, being a teenager in Morocco at that time, in my early 20s, I really wanted to go outside and just leave Morocco. I didn’t care for it much. didn’t care for the culture. I didn’t care for nothing really much. But then when I came to the States, the United States, living here made me fall in love with Morocco again, made me…
appreciated even more and made me not take not even a second for granted. So every time I go to Morocco, it just honestly feels like it’s the first time I’m going back to visit Morocco, even though it can be, you know, three months, two months. When I go back, it’s just that burning desire, that excitement, that happiness, that joy. It never changes. It’s just beyond incredible. But then also it gave me the opportunity because we love Morocco so much to share that love.
of our country, of our culture, not just the US, but globally. the US gave us that platform, which is incredible, gave us that support. So we’re very grateful for that. I think, you know, I wanted to come to the US for some reason. I honestly never thought that it would happen. And then it happened.
then the US made me fall in love with Morocco. know, sharing is just, it’s spaghetti. Yeah, it is.
Jason Elkins (22:36.065)
Pretty cool, isn’t it? It sounds like a dream come true. And I got to ask you this because I did hear you say, yeah, when I was growing up, teenager in Morocco, early 20s, it’s all I wanted to do was get the F out of here. And that doesn’t sound that unusual for people. So I relate that typically to like I grew up in Wyoming.
Azdean (22:58.432)
Yeah.
Jason Elkins (23:04.457)
You know, here in the, Rocky mountain West, very, very small town, maybe 12, 13,000 people in the town. And it was the, like the third largest town in the whole state. So it was really, really small, but for Wyoming, was big. And I think a lot of the people I went to school with probably even myself was just like, man, I can’t wait to get out of here. And people that grew up in small town, U S tend to think I’m going to go to Los Angeles. you know,
San Francisco, Seattle, wash, Chicago, something like that. Not necessarily go to another country. There’s obviously a handful of us that do, or like, I just want to go to another country. But anyway, where I’m going with this is I’m curious, are you able to put your finger on what it was that made you want to leave? Or was it just kind of a, you feel like it was just, no, Jason, it’s just a normal thing. Of course people want to leave when they maybe, I don’t know.
Azdean (23:58.389)
I honestly, I think probably it was a generational thing because everybody in my generation was planning to go somewhere. The people that have connections, they were well off.
They didn’t have to worry about anything. They’ll get the job afterwards. But for us, you can have a degree. But if you don’t know somebody, it’s going to be very difficult for you to get into the system, to be integrated into the system, and have somebody get you the job. Because when you see how everything is done, everything is done by the book. You’ll go, there’s a job opening or a fair or whatever, and you go just like everybody does. But a lot of people, they already know.
who’s going to be picked for that position, that job. That’s how it was for Morocco. because my family was not really that connected, I didn’t feel that I’m going to get a fair deal or a fair opportunity. So going outside to me was ideal. I never thought it would happen, especially in the US. But it just happened. So for me, that’s the biggest win. Coming here, it’s beyond incredible.
Jason Elkins (25:10.336)
Right.
Azdean (25:13.919)
Those are my personal thoughts. That’s how I personally feel.
Jason Elkins (25:17.163)
But it sounds like it was, it sounds like it was mostly about opportunities is what I’m hearing. because sometimes it’s about, want to get out. I want to leave the country because I want more opportunities. And then there is other people might be, I’m not putting words in your mouth or I don’t know enough about Morocco to say anything about Morocco, but sometimes people just want to leave because they are sick of the politics. They’re sick of the food. They’re, they want to get away from their parents.
Azdean (25:22.38)
100%. Yes.
Jason Elkins (25:46.785)
or any number of reasons, but it sounds like your generation was mostly just opportunity.
Azdean (25:51.829)
Yeah, opportunity. mean, no, the government, no, everything was good. It just the pace of movement was very, very minimal, if you would, and very slow. and again, it’s for me, it was 100 % opportunity. I’m very grateful for everything. I still love Morocco. That will never change.
I love it more today than I have ever did in the past. I’m super grateful. it’s just for me at that time, I felt like it was a dead end for me. having that opportunity was just incredible.
Jason Elkins (26:22.091)
Right, Well.
And you also mentioned, you know, your generation and you mentioned at that time, things have, it sounds like things have changed. So what’s, how do you best describe what your experience was being a 20 year old in Morocco when you were there compared to being a 20 year old in Morocco right now.
Azdean (26:44.236)
23 year old in Morocco right now. It’s a lot more fun. There’s a lot more opportunities and it’s it’s beyond incredible. Like I said, Jason, I just came back, you know, maybe 12 or so days ago. And I mean, it just it has changed tremendously. We are still hosting the African Cup.
Morocco just paid camera and they they won so they qualify for the semi-final so next week Congrats And then it’s you know the development. I’ve you know Marrakesh all the major cities because of Blanca robot fast They are under construction because they’re getting ready for the World Cup in 2023 and by the way, just a side note FBI just paid a visit to to Morocco
Jason Elkins (27:09.822)
Yeah.
Azdean (27:28.588)
because of the African Cup, they just want to see how things are really organized in way and security, how everything is done in that really high level. The World Cup in Morocco is going to be hosted by Spain, Portugal and Morocco. It’s going to be in 2030.
Jason Elkins (27:36.339)
When is when is the World’s Cup?
Jason Elkins (27:45.569)
23. Okay, I heard 2023 and that threw me off. So this is okay. 2030. Okay. All right.
Azdean (27:48.877)
No, sorry. Yeah. Yeah. 2030 and Morocco right now is hosting the African Cup of Nations and United States in the summertime with the US. I mean, with Canada and Mexico will be hosting the 2026 World Cup. I think Houston is one of the cities that are going to have some games. So yeah, so that’s that’s really, really incredible.
Jason Elkins (28:04.768)
Mm-hmm.
Azdean (28:13.644)
The changes are amazing that I have seen in Morocco. They are just incredible. When I used to go back and forth every two years or so, you still little bit of changes. They’re a little bit visible. But for the last two or three years, the changes are just happening so fast. It’s just amazing. I think if I were 23 years old today in Morocco, I would not go anywhere else. I’ll stay in Morocco, 100%. Yes.
Jason Elkins (28:30.645)
Mm-hmm.
Jason Elkins (28:39.009)
okay. I think that was what I was curious about was if you if you yeah, if you grew up there now, would you feel as inclined to to want to leave? It sounds like no. Okay. All right. You mentioned you mentioned school, you said you didn’t finish school. I’m just curious, what were you studying? What were you thinking that maybe you wanted to do when you went to university?
Azdean (28:48.604)
No, I would not leave Morocco now.
Azdean (29:00.459)
well
In Morocco, I was doing business administration. and when I came to the US, I had no idea how expensive school is. So I paid for my tuition. They said that I need to learn English first. I paid with all the money that I have, then I run out of money. So.
Jason Elkins (29:20.614)
okay. geez.
Azdean (29:22.124)
So I had to stop and find a job and I realized you cannot work because you’re a student, you’re a foreigner and all that alien thing. So it was just fun at that time.
Jason Elkins (29:29.97)
Mm-hmm. Mm-hmm.
Jason Elkins (29:34.433)
I’m sure there were moments that were not so much fun, but you mentioned something about an H1 visa, the visa, you mentioned something about that.
Azdean (29:46.751)
Yes, yes. The visa, I think at that time, H1, I believe. I don’t really remember the type of visa, but it’s a student visa. gives you, you can stay, you can stay legally in the United States for five years. You’re not supposed to work. And yes, yes, yes. And for you to be able to work, I think,
Jason Elkins (29:59.72)
Okay, gotcha.
Jason Elkins (30:03.979)
but you’re not supposed to work. Just spend money on tuition and school books and meals and yeah. Okay.
Azdean (30:15.796)
I don’t remember if you need to be here in the US for at least one year and you can only work on campus and it has to be approved by school and you cannot work anything more than 20 hours. But that’s done. Right now I’m not sure what the requirements are.
Jason Elkins (30:29.985)
Okay. But just in case anybody’s listening, you’ve gone through whatever hoops you needed to go through. There’s, there’s no gaps in, uh, in your documentation or anything like that. So we’re good to go. Cause you know, yeah, some people, some people are listening right now. So, um, but anyway, so, okay. So, so it sounds like I’m just filling in some gaps here and you just correct me if I’m wrong, but.
Azdean (30:42.156)
Please don’t deport me.
Jason Elkins (30:58.239)
Sounds like kind of ran out of money, trying to learn English and pay intuition and all this stuff ran out of money. crap. Don’t really want to leave. It sounds like you ended up working in hospitality. So that was presumably here in the U S. Did you, when you were thinking you were going to go to school for business management, were you thinking hospitality tourism? Was that on your radar at all? Or was that just a, sometimes a hospitality jobs, just a good job when you need a job.
Azdean (31:00.8)
Yes.
Azdean (31:11.648)
That is true. Yes, Jason, yes.
Azdean (31:22.988)
No
Well, you’re right, but here’s the thing, talking about counseling, talking about directions and somebody pointing you to the right direction, I really had none when I came. I stayed with my friend, my neighbor back then for two months and he literally took care of everything for me. mean, he helped me, his family back home helped me. They did everything for me. All I had to do is study English and get really…
the TOEFL, which is the test of English as a foreign language, got a really good score and that helped me obtain my visa. So and he showed me he was working in the hospitality. That’s how I got in. At first, because I didn’t have any documents, I didn’t have no papers. I had a friend of mine, he said, hey, there’s this Mexican place that you can work and I worked as a busboy. So I cleaned dishes and tables basically, know, after the waiters and stuff. you know, so that’s what I did when I
Jason Elkins (32:03.424)
Hmm
Jason Elkins (32:14.166)
Mm-hmm.
Azdean (32:21.654)
came to the US and then after that, you know, we take the trash out and because I was the tallest guy, the other guys are shorter than me. So we take the trash and we have to lift it and I have the one to be in. I’m just spilling it over. So that weight and I was very skinny then. So I can feel that weight. So. Yeah.
Jason Elkins (32:33.886)
You
Jason Elkins (32:42.117)
So you got, you got stronger for one thing, probably went home smelling like trash every once in a while. I’m Well, there’s an awful lot of people, myself included that, um, put my way through some difficult times working in restaurants. So I get that, I get that completely. So, all right. So let’s, let’s jump to.
Azdean (32:48.234)
I smell like delicious fajitas. Awesome.
Azdean (33:00.658)
Absolutely. Yeah, it was fun.
Jason Elkins (33:07.549)
You’re back in Morocco. What were you doing in Morocco when you met your wife there? Because you didn’t know her before you left, did you?
Azdean (33:13.836)
No, I didn’t. I just went on vacation, you know, back in 2005, you know, so and I met her, you know, because we were neighbors and, you know, her sister and my sister were friends and we got introduced to each other. That’s how we knew each other.
Jason Elkins (33:30.387)
Okay, very cool. And had she ever left Morocco when you met her?
Azdean (33:35.58)
No, she never left, not even the neighborhood, let alone Morocco.
Jason Elkins (33:39.202)
boy. All right. So that we’ve got some stories here I can tell. And of course she might listen to this. So which ones do you want to share and which ones should we not share? all right. you met, yeah, tell me how that all worked out. Cause that’s pretty fascinating when you’ve got somebody, you know, like yourself that had left the country and, now you guys work in tourism. And I mean, that’s pretty cool. let’s tell us more about that.
Azdean (33:43.98)
So.
Azdean (33:49.408)
Yeah.
Azdean (34:06.976)
Yeah. You know, it’s there is an adjustment that it’s really invisible and lot of people don’t see it, but immigrants, they feel it, they see it, they live it. And our story is no different than than than any other couple story or immigrant story.
You know for me integrating into the society was not a challenge for me at all. I came here when I was 22. So it was fun, it was nice and everything was new and clean and just incredible. But then when Khadijah came, it was in 2007, it was a little different. It’s a completely, you know.
environment, everything is different. So we took a little bit of time to integrate with the society, knowing the streets and driving and all that stuff that normally we just do as we integrate with the society. that was…
Jason Elkins (34:54.934)
I’m sure.
Jason Elkins (35:00.673)
Did she, do you think, I’m sure you had conversations with her. So I guess this is a reasonable question. Do you think that she, before she met you, do you think she had a desire to leave Morocco? Was that even on her radar screen? I guess number one, and then number two, when you guys started to create this connection, obviously you were living in the U S um, was she, did she seem excited to go with you or was this like a real big challenge?
before she actually went.
Azdean (35:31.533)
No, I don’t really think she planned to marry somebody outside Morocco. But then, know, the way that we see marriage back home is a little different than the US. I mean, we see it as part of sustenance. If it’s meant to be, it’s meant to be. And that’s it. There’s no questions. So when she came here, yeah, she obviously she loved it and she still does. It’s just, you know.
If I sometimes I do ask her, hey, you want to go back? And she look at me and someone’s like, no, no, you, you, can go back. then.
Jason Elkins (36:05.273)
okay. I won’t I won’t dig into that anymore. I’m not sure what all that means. But yeah. Interesting.
Azdean (36:14.796)
I’m telling you Jason, somebody is gonna deport me.
Jason Elkins (36:20.641)
She’s gonna be standing there watching as they take you.
Azdean (36:29.164)
So, but she makes fun of me and she said, hey, you know, it’s easier for me to go back to Morocco live, but it’s you. You have become too Americanized to live in Morocco. So she gives me a hard time.
Jason Elkins (36:44.321)
That’s very, cool. So how old was your son when you decided to start the business?
Azdean (36:52.848)
I would say about a year, he was just born, he was born in May 3rd, 2015.
Jason Elkins (36:59.571)
Okay, and what were you doing at that point in your life before you started this business? What kind of work were you doing?
Azdean (37:06.184)
transportation, ground transportation. So that’s my background in the US, yes. Yes, absolutely. The connection is almost invisible for decades, but then it comes back. It’s a full circle.
Jason Elkins (37:08.627)
Okay, here in the US? Okay, all right. There’s some connections there between ground transportation and tourism for sure.
Jason Elkins (37:25.289)
Yeah. Yeah. That’s, that’s, that’s very interesting. Okay. So you’re working in transportation involved in tourism at all. this tourism transportation or like shipping, trucking?
Azdean (37:35.474)
No, it’s, it’s, it’s, no, it’s a, we do corporate travel, business travel. We work with live nation entertainment. That’s what we do. There’s the corporate side of it and the entertainment side of it. We have contracts. Yeah, that’s basically what we do. So it’s a ground transportation. So.
Jason Elkins (37:41.983)
Okay.
Jason Elkins (37:57.888)
Sounds like it sounds like you’re speaking in the present tense. Like we have, we do, we this. So are you still doing that as well?
Azdean (38:03.391)
Yeah, I still do it not to the scale that I used to because now there’s two businesses. So yeah, but it’s still my hobby and I still love it. It’s kind of therapy for me. So it’s a lot of fun.
Jason Elkins (38:10.581)
Mm-hmm.
Jason Elkins (38:17.217)
All right. Very, very cool. So you’re doing that. You got a baby and you thought, you know, we should start a tourism business, a travel business. So what was that? What was that like? Walk me through some of that because because that can be I know a lot of people sometimes go into, this would be great. This would be so much fun. I love this. And and then the reality sometimes sets in. It’s like, this wasn’t quite as easy as we thought it was going to be. But maybe it was super easy for you. I don’t know. Tell us.
Azdean (38:43.531)
No, the reality doesn’t hit you overnight, but it hits you years down the road. But it’s very true. It is very difficult. It is very challenging, you know, being in the US and doing everything in Morocco. If I were in Morocco, I think everything that we do will be…
much, much, much easier in so many different levels. But then the opportunity that we have here in the US is incredible in a way the lives we changed, the people we changed, the memories that we create for them. We really changed lives, if you would. mean, it sounds very simple, maybe exaggerating, but deep down, that’s what we really, really do. And that’s
Jason Elkins (39:27.083)
Why else would we do all this stuff? If I love hearing what you’re saying, it doesn’t sound exaggerated. It’s, kind of why we do this stuff. Cause very few people do this to get rich. I haven’t met very many of them anyway, but it really is. It’s about changing lives. It’s also, that’s kind of why probably you and I are both interested in podcasting as well. It’s, it’s, you know, sharing stories and a message and inspiring people to take some sort of action, to get up off the couch and go do something to connect.
Azdean (39:35.423)
Absolutely.
Azdean (39:48.753)
Absolutely, absolutely.
Jason Elkins (39:57.046)
people, all of all of that type of thing. And yeah, and it can be a challenge. guess the question is, it seems like as a what we call a DMC destination management company, kind of that company that does the business to business. So we call that maybe that maybe I’m going to use the term the operational side of the business happens because the things happen in Morocco.
Azdean (40:11.028)
Yes.
Yes.
Jason Elkins (40:24.683)
but the sales and maybe some of the marketing and some of the lead generation, I hate that word, but the sales side of it probably happens more in the US, especially for your business. So I’m imagining that the operational side would be easier if you lived in Morocco. However, you’re giving up the…
Azdean (40:37.355)
That is 100 % correct. That’s correct.
Azdean (40:45.771)
100%.
Jason Elkins (40:49.343)
the connection and the opportunity to meet with and to serve clients here in the US because frankly, when people get ready to book a trip, oftentimes they’re more comfortable booking a trip with someone that’s a couple states away as opposed to a couple continents away. that your experience?
Azdean (41:06.603)
100%. You’re absolutely right, Jason. I promise everybody who is listening, we did not speak before this.
Jason Elkins (41:16.801)
Well, no, we did speak a couple times we did not speak about this topic.
Azdean (41:19.933)
about this yet so so i wanted to sound not real
Jason Elkins (41:27.489)
But no, I get that. is a tough decision sometimes. And it sounds like, mean, kind of sounds like that’s the right pick though, because,
Azdean (41:39.997)
I still wouldn’t change it.
Jason Elkins (41:41.535)
Yeah. Yeah. Cause you, you’re, you seem happy living in the U S and, you still get to be connected to your homeland. Yeah.
Azdean (41:45.566)
It’s, it’s, it’s, absolutely. I’m very grateful because, you know, being here really gives you the opportunities are just endless, really Jason. I think there’s not enough time for all the opportunities that are here in the U.S., honestly, in what I do.
Jason Elkins (42:06.113)
Mm-hmm.
Azdean (42:06.225)
So, and just choosing few a year to do is just beyond incredible. The people that you meet, the connections that you meet, sometimes we meet in the US, sometimes we meet outside the US, which is even a lot more fun. it’s, you know, this business or the podcast has taken me places that I have never thought would be possible. So I’m very grateful.
Jason Elkins (42:19.072)
Mm-hmm.
Jason Elkins (42:28.543)
Yeah, let’s let’s dig into that a little bit because you started as Destinations Morocco as the more of the tour operator type of company. And then. Yeah, walk me through the creation of the podcast. Why, when, how? Did you do all that?
Azdean (42:45.545)
Sure, Jason, you know, when the pandemic hit in early 2020 and…
It was it was devastating for everybody, but it gave me an opportunity. But at least I looked at it as an opportunity, which is time I had so much time on my hand I didn’t know what really to do with it and I knew if I didn’t do anything It’s gonna be very difficult for me mentally to move forward day in and day out So I I listened to Donald Miller podcast business made simple so to get ideas and stuff how to run the business market the business and all that stuff
Jason Elkins (43:10.678)
Mm-hmm.
Azdean (43:23.893)
And he said something like this If you don’t have a podcast, this is the right time for you to start a podcast for your business And we did that thinking it’s just gonna be like Facebook page or a Twitter page and stuff like that Not knowing anything. I didn’t know anything about podcasts
and so forth. So we actually started the podcast in 2021 and I got in touch with my producer, still with us, Ted, who does an amazing, amazing job. And he was very patient with me from day one. For me, I can’t read scripts, I cannot read notes, I stutter. If I do something, have to, you know, I cannot read the full sentence. And that’s just the truth. I cannot read the full sentence. I have to split it into a quarter sentence, maybe a stretch, a half sentence.
Jason Elkins (44:03.893)
Mm-hmm.
Jason Elkins (44:10.016)
Okay.
Azdean (44:10.269)
So that’s how I read sometimes when I create content and that’s the truth. And I didn’t know how to use a micro, know, any of the equipment. I didn’t know how to read the right way with the mic and all that. So he was very patient with me. We did this for a year. We recorded some episodes, but we never aired them. But then we actually started in February, 2022. and…
You know, like they said, when we started, he asked me because he does his own podcasts and he’s a little bit ahead of me, a lot ahead of me. And he said, what do you want to do with the podcast? You just want to create content in when I make money. And was like, I don’t really care about the money, but I just want to create content for the listeners. But then years go by and it’s like, Hey Ted, is there a way to make money? he started laughing.
Jason Elkins (44:52.097)
Mm-hmm.
Jason Elkins (44:58.209)
Maybe I need to, maybe I need to talk to him. How to make the money part. because I’m like you, I’m kind of like, you know, when I started, it was, I just wanted to have the conversations. I think I’m still in that, you know, still in that, that boat where I just love the conversation. But I got to tell you, if you can read a quarter of a sentence, a half of a sentence at a time and make it come out sounding right, you’re way ahead of me. Cause that’s why that’s.
Azdean (45:25.746)
so nice
Jason Elkins (45:27.681)
Because that’s exactly why I chose the format of this show on purpose. Because I figured if I’m having conversations with people, I will never have to read anything. I will never have to have any sort of conversation planned. I can literally just show up and say, hey, Asdeen, tell me about growing up in Morocco. Like, I don’t need to write anything. Because if I were to write it,
and sit in front of a microphone, or especially if there’s a camera involved and try and make a presentation, it’s nobody’s gonna wanna listen to that. I knew that right away. So you’re doing pretty good. You can relate to some of this, I know. let me ask you this, because you said that you were recording episodes, but not releasing them.
Azdean (46:09.727)
You’re killing me, Jason.
Azdean (46:21.653)
Yes.
Jason Elkins (46:23.211)
Do you want discuss I would love to have that conversation. We don’t need to do it right now. But tell me what was getting in the way. What was the biggest challenge for you to get to the point of? Okay, I’m actually going to put myself out there in front of people and not care if they laugh at me.
Azdean (46:37.163)
I mean, if you listen to the first episodes, you can tell that I’m really new to this. Now I feel I’m still new, I feel a lot more comfortable, honestly, Jason.
Jason Elkins (46:51.297)
Mm-hmm.
Azdean (46:52.171)
And the first ones we did I really it sounded like a script if you would versus a conversation Like you and I had this is unscripted and that’s and I love that flow of it because it can go anywhere And there’s there’s no restrictions no limits So for me at that time I had question one question two question three and I for you know subconsciously I said I have to follow number one number two number three which I really don’t so it’s you know, but so that’s the reason why
Jason Elkins (47:06.603)
Mm-hmm.
Jason Elkins (47:16.895)
Yeah, yeah, yep.
Azdean (47:22.125)
we never published them, but then the first episode that we published was incredible. And it had some noise because I did it with my friend from back home. for me, when I listened to it, I thought the noise is gonna be the worst part of the podcast episode, but then that noise actually made it the best part of the podcast. mean, it was just, so yeah.
Jason Elkins (47:43.926)
Yeah.
Well, let let me ask you this, cause as you’re describing that, I’m, you said you did it with a friend back home. So here’s what I’m imagining is I’m imagining sounds of like the souk in the background or just the streets. don’t know.
Azdean (47:57.804)
It’s between the streets, yes, you’re right. The streets, the kids, know, the motorcycles.
Jason Elkins (48:04.961)
But that actually, that actually sounds cool. And I’ll ask you this because you’ve had some experience with it. I’ve been recording my podcast as I travel, doing the digital nomad thing. And one of the challenges is finding a quiet place, you know, with decent internet. And for a while I was thinking, you know, I should just give up on the quiet. I should make the noise part of the charm of the show. And it can just sound like if I’m in a coffee shop.
Great. I’m in a coffee shop. If I’m, you know, in a coworking space and there’s other people around making noise. Okay. That’s where I am. And, and, and almost like if I am in a really quiet spot, I’ll, I’ll do some background, you know, download some background sounds and, put them into the editor or something just to keep that theme going. And then I’d never have to worry about finding a quiet place anymore. So now that I’ve shared all that with you, what do you think? Is that a good strategy? Is that.
Azdean (49:02.027)
It’s actually your strategy is amazing, it’s incredible, but it took me a long time to actually understand it and realize it because when we do the recordings, mean, obviously we use really good system, Riverside, and I love it just like to them, we don’t get any, so anyways, but one thing that everything you said to me right now, Jason, Ted mentioned to me about a year and a half, two years ago, and he said, hey,
to this podcast it’s in Paris it’s about this gentleman he went to it’s called Airful, Airful like an Eiffel Tower but it’s Airful podcast and he said that he did an interview with one of the models or somebody I don’t really remember
Jason Elkins (49:41.078)
Mm-hmm.
Azdean (49:48.426)
And he had like a very short period of time that he had to record that conversation on the spot on the street. And if it didn’t happen, that he never probably make that recording that episode ever. So he pulled up whatever equipment he had and he recorded it with all the noise and everything else around. And it was the best episode that he did. And back to your point, Jason. So, so.
Jason Elkins (50:09.255)
well, it’s it’s my point. I’m thinking about it. It’s in my mind. It makes sense. But I haven’t had the Kahuna’s the intestinal fortitude to actually do it yet. So now I’m getting inspired. All right.
Azdean (50:22.603)
Yeah. Yes. And it’s funny because when I go back home, I honestly want to capture that. And I remember last time when we did the tour for 2023, I took an H6 with me, which is a voice recording device. You can use it recording podcasts or just for me, just record. Especially when I go to the square, to Gemma from the square, there’s a lot of noise and it’s very happening. And you can record…
Jason Elkins (50:39.425)
Mm-hmm.
Azdean (50:51.511)
so much music, so much noise, so much happening in one night. So we did that, then everywhere we stopped, like at the farm, we record the cows, the horses, the sheep, and all that stuff. And again, we use it as part of the experiences. So when we create a video, you’ll hear the cow saying something, or the kids playing, or the birds.
Jason Elkins (51:03.447)
Azdean (51:14.643)
chirping and stuff like that. So it was really neat. what gave me the idea is actually Ted and the earful tower podcast. I listened to a of it, a couple of episodes. They’re really, really good. The gentleman is just is really good. I forgot his name. So and even now when I go back, I definitely want to do something in the crowd. Like I remember we did an episode.
Jason Elkins (51:23.425)
All right.
Azdean (51:39.468)
restaurants, Safran in Marrakesh, have a new location now in Tangier, it’s just amazing amazing experience and we set up everything inside the restaurant, we did not change anything, everybody’s speaking freely, the guests are our table, the guests surround us and we technically we had issues with the audio
because there was an audio coming out from H6, there is an audio coming out from the mics, from the cameras, so but it took us some time to put it together, but it came out incredible. And because of that noise, when you see it, it just, if you have never been to Morocco, it makes you feel like you really wanna go to Morocco, but if you have been to Morocco, it stirs up all those memories all over again, so you really feel it.
Jason Elkins (52:11.147)
Yeah.
Jason Elkins (52:26.209)
I love that. I think it makes perfect sense, especially for what you’re doing. That’s your, you’re promoting a destination that isn’t like when I imagine Morocco, I imagine noises that I’ve probably never even heard. I don’t know. Maybe I’ve seen them in a movie. I’ve got images in my head of what I think it should sound like. So if I’m listening to a podcast about going to Morocco and those sounds and everything are there, it just makes a lot of sense.
And I think I need to get to the point where I can just get some of the stories out of my head about, well, you know, I’m I’ve got a guest, I’m interviewing the guest and the sounds in the coffee shop I’m in have nothing to do with my guest. So it’s going to be a distraction and that. So I don’t know. so listeners that are listening to this right now, please hold me accountable that at some point in the next several episodes, we’ll do an episode from a coffee shop or.
Azdean (53:00.287)
Yes.
Jason Elkins (53:23.059)
a souq or something like that. It might be, might be pretty interesting. So that’s, that’s cool. That’s a, that’s a fun idea. What’s, what kind of episodes do you enjoy the most? Do you like the interview stuff, the, the, just when it’s just you, do you, do you have preferences for, for that? Because I’ve never done one just myself. like I’ve, I’ve always had a guest.
Azdean (53:46.719)
I, yeah.
Jason Elkins (53:49.195)
partly because I feel like nobody wants to listen to what I have to say for an hour. But what are your thoughts? What are your preferences?
Azdean (53:56.853)
Solo episodes are definitely my least favorite and thank God I haven’t done those since episode 4. The reason is because again that script and the notes and stuff because it’s hard for me to focus on all that stuff. So I always love to have somebody on the podcast. One person, two people is incredible.
Jason Elkins (54:04.553)
Okay, so you’ve gotten rid of that. Yeah, okay.
It’s hard, I think.
Azdean (54:22.602)
The ones I listen, well, my favorite ones, it’s really difficult to choose, but I will always go back to the episodes that we have done with people that traveled with us and their experiences. The things they tell us and it’s like, I think you’re talking about somebody else that we probably didn’t do none of that stuff. it’s beyond incredible.
Jason Elkins (54:36.683)
Mmm.
Jason Elkins (54:45.867)
That’s what they remember. So you’re like, okay.
Azdean (54:51.486)
The episode with Secha, she’s from Canada, that episode stands out tremendously. There’s so many of them. The episodes that I do with Ted, I love them because they’re just fun. It’s just like, you’re talking to your best friend and it just…
Jason Elkins (54:56.789)
Yeah.
Jason Elkins (55:06.113)
Mm-hmm.
Azdean (55:06.78)
And because he’s been to Morocco, he knows what he’s talking about. He knows the questions just like you, even though you haven’t been to Morocco, but you’re asking the right questions that it’s super impressive. It’s just beyond incredible, Jason. So, and then you hear people say, hey, I visited 30 countries. I felt I didn’t want to go back to most of them, but I want to go back to Morocco.
You saying hey the goodbyes in there’s a lot of tears, know people you meet the kids you meet that the people you know Morocco the reason why it’s beautiful the best thing about Morocco Honestly, it’s it’s people the hospitality. It’s the freedom a lot of people we talk people ask me safety and No talk about freedom in Morocco people love Morocco because of the freedom that they have in Morocco the the amount of fun that they can have
Jason Elkins (55:28.758)
Yeah.
Azdean (55:57.659)
You know, I was there when the African, you know, cup started. So Morocco won, I think it was the first game. Then I watched the final, you the Arab cup, Morocco versus Jordan, which Morocco won.
and the streets completely shut down. It just reminded me back when the rockets, the Houston rockets won the NBA when Jordan retired in 1994, 1995. And then I look at the cops, the police officers, they are laughing, they are having fun interacting with, but at the same time controlling the crowds, helping everybody. It’s a scene that it felt for me very comforting. It felt really nice, very beautiful that so many people
Jason Elkins (56:22.997)
Mm-hmm.
Azdean (56:44.472)
can gather at one small spot and everybody’s happy enjoying celebrating and there’s there’s there’s no ill feeling there’s no nothing bad is happening so it’s yeah yes yes so yeah
Jason Elkins (56:55.809)
Unlike unlike some places where they play soccer further further further slightly north of Morocco where they get kind of crazy don’t they? That’s that’s very cool. Well, it’s it’s always it’s been on my list for so long. I don’t I have no excuses. I don’t even know why I haven’t been yet. It’s it’s so so it’s fun to have this conversation. I have to ask you this because I did have a guest that I spoke with not too long ago that
lived in that lives in Morocco. And she brought up something her family had called a peacock plate. She said something like, yeah, most Moroccans have a plate in their house that looks like a peacock. Is that true? Not that I thought she was lying to me, but it’s just it’s a
Azdean (57:33.138)
yes yes yes that’s right it is very true yes
No, no, she’s telling me the truth. Her name is Siham. Yes, she’s telling you the truth. Now, I listen to, no, just a little bit, I listen to it just a little bit. She’s amazing, amazing, amazing. Yeah, she’s incredible. You know, that’s part of the culture.
Jason Elkins (57:48.705)
Uh huh. Yeah. Well, I wasn’t going to mention it, but you know. Yeah. All right. Did you hear her episode or you just know her? I know you know her.
Jason Elkins (58:00.726)
Yeah.
Azdean (58:04.9)
Jason, I don’t really judge but I feel if you go to Morocco, you’re gonna love it. The reason why I’m saying this because it’s part of you because you have traveled in so many places. You will find yourself or something about yourself or something that is missing in you in Morocco. I guarantee it. I guarantee it. You will have so much fun. And go back to the plate, the peacock plate. They’re actually made in China, but they look luxury.
Jason Elkins (58:24.34)
Yeah, yeah.
Azdean (58:34.814)
plate if you would and we they are only reserved for the guests when they come to when they visit you so when they present you know if it’s you know roasted chicken with you know preserved lemon and olive or something you know that is really nice or couscous or tagine you know it’s a they presented to you in that plate because they they value you they really appreciate you your presence so that’s part of the hospitality if you would so
Jason Elkins (58:49.035)
Yeah, yeah.
Jason Elkins (58:57.697)
Yeah.
Jason Elkins (59:02.185)
Is it something when I go to Morocco, is it something that I can buy the souq? Can I find a peacock plate or is this something that I assume, right?
Azdean (59:08.88)
yes, they’re super popular, yes. Yes, yeah, you can find them everywhere. But then again, my generation, were, it’s just, it’s like, it’s kind of funny. It’s like the china that it says that you’re housed for the whole year, but you only use it in Thanksgiving dinner. So that’s the equivalent to that, peacock plate.
Jason Elkins (59:13.121)
Yep.
Jason Elkins (59:27.905)
You
It is, it is so cool, but it, know, it’s, yeah, it’s not that in the U S we’ve got, you know, historically, I don’t know if it’s so popular anymore, but it was, you know, it was China. We had the fine China and for a lot. And that was the stuff you reserved for the special guests holidays. But then, you know, there, we also tend to some people walk around talking about how the stuff from China’s cheap and doesn’t work. And so it’s like this weird, like China.
Azdean (59:40.754)
Yeah. Yes.
Jason Elkins (01:00:00.588)
Plates from China are really good stuff, but apparently everything else from China is just meh. It’s kind of weird.
Azdean (01:00:01.939)
Yeah.
Azdean (01:00:07.518)
But here’s the thing though, the stuff in the US that is from China, it’s really, really, really high quality.
comparing to, for example, stuff in Morocco from China. You cannot compare the quality, obviously, and this is the truth. So things that you see that are made in China, they’re really, really, really good quality versus what China sends to probably the rest of the globe. But I’m speaking just about Morocco because I’ve seen it. So just to be fair.
Jason Elkins (01:00:33.895)
That’s interesting.
That’s an interesting it makes sense. I mean, I can I can see that I never really occurred to me, but I can see that. So all right. Very cool. So you’re so your son, I’m I’m not very good at doing math in my head when I’m having a conversation. So your son’s around 10. OK, all right. And he’s obviously like, well, I don’t want to make any assumptions. Was he did he go to Morocco in this last trip? Has he spent some time in Morocco or he’s?
Azdean (01:00:53.61)
10 yes.
Jason Elkins (01:01:05.129)
Waiting for that or what’s what’s going on there?
Azdean (01:01:06.844)
he the first time he went to Morocco. was two and a half years the second time he went he was four and a half And then he went with us in 2023 we did the tour 40-day tour in Morocco and then he went last summer for two and a half months He speaks the language. Yes Yes, yes, yes, yeah that and again that’s something that you know in the US it’s kind of
Jason Elkins (01:01:25.737)
wow. Two and a half months. Was he staying with your family or?
Azdean (01:01:36.366)
I remember when I used to work at Neiman Marcus and before they gave me a job, I mentioned in the job interview that I’m going to Morocco just in case if they hire me, but I already bought the tickets for a month. And then when it happened and my manager was like, what do mean for a month? What are you going to do for a month?
And I said, I’m going to see my family. He’s like, no, no, we do that in a week and it’s too much. And I said, no, no, no. Back home is different.
Jason Elkins (01:01:56.405)
Yeah.
Jason Elkins (01:02:03.275)
There is a little bit of a difference between the mindset of people that grew up in North America, trying to figure out how to say this, but people that grew up in North America kind of have this, you get a week, maybe, maybe two weeks stretch at a time. Even if your company gives you six weeks of paid vacation, you, you take it one week at a time. You don’t just go somewhere for six weeks. And the rest of the world is like, it’s.
Azdean (01:02:06.174)
Yes.
Azdean (01:02:25.29)
Yes. Yes.
Jason Elkins (01:02:30.877)
August we’re not working or whatever. They just, they just go, which is really, really cool because, you know, if you go try and see a country like well, this, this comes up with your clients. I know it does. If I want to, if I go to Morocco, I’m not going for a week. That’s part of why I do the full-time travel thing is because I cannot get any, I can’t get what I need anywhere for a week. So
Azdean (01:02:33.002)
That is very true,
Azdean (01:02:46.538)
Yes.
Jason Elkins (01:02:59.283)
I buy a one-way ticket. go until I feel like I’ve seen enough. Not necessarily a negative thing, but it’s like, okay, I’ve experienced the culture. Maybe I go on to the next place and then come back. I don’t know, but there’s no question behind this. I’m just rambling now.
Azdean (01:03:04.852)
You
Azdean (01:03:20.446)
No, no, I totally understand your point because, and you’re right, this happens to us all the time because, you know, travelers from the US and say, hey, I have one week, which we understand because of the system. Back home, we have a French system and, you know, school, know, July and August. That’s why you see Morocco is very busy because all the Moroccans live in Europe. They come.
to see their families and also for the kids because that’s the only time that they have before they go back to school. So I completely understand your point. Yeah, so it makes a lot of sense.
Jason Elkins (01:03:48.417)
Mm-hmm.
Jason Elkins (01:03:55.606)
Yeah. And, but, but if you live in Milwaukee, Wisconsin or Des Moines, Iowa or Los Angeles, and you’ve got one week, you can still go to Morocco. Right. One week in Morocco is better than one week in Milwaukee. That’s a horrible comparison. I have nothing against Milwaukee. I don’t even think I’ve been to Milwaukee, but anyway,
Azdean (01:04:08.978)
Yes, 100 percent.
Azdean (01:04:16.81)
Thank
Jason Elkins (01:04:24.711)
Alright, so very cool. What do you think is the cause I do want to touch on this? What’s the biggest maybe surprise or stereotype about Morocco that is wrong? And when people actually go, they come back and say, wow, Azdean, I know you told me this, but I was really surprised. What’s what’s that thing?
Azdean (01:04:41.78)
Yes, yeah, they’re actually quite a bit. I would say, yes, I always say perception versus reality.
Jason Elkins (01:04:47.345)
I suspect there are. are the top two or three?
Azdean (01:04:52.81)
Because the way that a lot of people perceive Morocco, they perceive it through what they see through the media, through the news, through social media sometimes. And sometimes it’s not really the best picture, if you would. some of it is they talk about safety, they talk about freedom, they talk about things that they are not really true, kind of fake news, if you would. But if you want to travel to Morocco, I say this all the time.
Jason Elkins (01:05:07.041)
Mm-hmm.
Azdean (01:05:23.198)
have zero to literally nothing. Don’t expect anything. Just immerse yourself in the experience. Everything, not everything, things will go wrong and they’re supposed to go wrong.
But then afterwards, they become fun. They become part of the experience. They become sometimes the best moments of the experience, if you will, Jason. So just be open-minded. Immerse yourself with the locals. Immerse yourself to the culture. Morocco, culturally, is super diverse. It has thousands and thousands of layers of history. We have synagogues that are 1,200 years old. We have churches that are super old. We have mosques that go back to the 11th century, the, you know, fourth century.
Jason Elkins (01:05:47.809)
Mm-hmm.
Azdean (01:06:07.178)
they go, you know, so culturally it is very rich country. don’t judge.
We’re very open-minded. We embrace everything because of our location. We are Africans. We are North Africans. We have influence from Europe, from Middle East, from Africa. So we are a combination just like, you know, Houston is very diverse. Morocco is very diverse as well. And in Morocco, I talked about the experience of me going to the airport as a boy the first time and I saw the tourists for the first time and I was like, wow, this looks incredible. I thought it was just…
Jason Elkins (01:06:12.406)
Mm-hmm.
Azdean (01:06:42.974)
people that look just like me. And I remember I saw an Asian couple or a family and they just look very different than it was like, my goodness. I just could not believe it. I didn’t know where they come from and I had no idea. But then just having those thoughts in my head, the same thing when you go to Morocco, just have fun.
Jason Elkins (01:06:54.753)
Mm-hmm.
Azdean (01:07:04.318)
Just be open, just let everything flow through you. You will love it. You will have an amazing, amazing time. Because I’ve had people say, I thought we need to dress up certain way. You don’t need to dress up in a certain way. Wear what makes you comfortable. If wearing a jersey makes you comfortable, wear a jersey. If wearing whatever, just because people, see, they look at you. They can tell you’re a tourist and they want you to be comfortable.
Jason Elkins (01:07:04.491)
Yeah.
Jason Elkins (01:07:20.757)
Mm.
Jason Elkins (01:07:30.849)
Yeah, you don’t need to put on a kajab so you fit in because you’re never going to fit in.
Azdean (01:07:35.048)
Yeah, safety, know, safety, No, exactly, yes, yes, yeah. Yeah, no, because you’re not gonna be comfortable and it’s just gonna look weird. No?
Jason Elkins (01:07:46.4)
Yeah. It’s very cool. I do. I think there is part of that. There’s someone in the States maybe that’s never been to an Islamic country, has never, cause you got a few things going on realistically is there’s a lot of people in the States that going to Africa is like, Whoa, that’s really hard to get their head around. And then going to an Islamic Muslim country is
Azdean (01:08:09.45)
100 % absolutely
Yes.
Jason Elkins (01:08:16.319)
Whoa, how do I get my head around that? Going, yeah, or the food, the spice, they don’t know a lot about Moroccan food. And some people are not that adventurous eaters. So, you know, for me, that would be part of the draw to going there. but if you’re a little bit sensitive to what you eat and you’ve never been to Africa and you’ve never been to an Islamic country, it might, it might feel a little over.
Azdean (01:08:18.664)
Yes, I’m Jewish going to Morocco. Yes. Yeah.
Yes. Yes.
Jason Elkins (01:08:44.619)
So I love that you mentioned there’s synagogues there and there’s churches there and all that stuff. People might not realize that.
Azdean (01:08:51.026)
No, a lot of people don’t. just look at Morocco, they just think of part of Middle East. Middle Eastern countries, they are not really big fan of us. And that’s the hard truth. That’s the reality. it’s…
Jason Elkins (01:09:04.382)
When you say that they’re not fans of us, meaning the US or Moroccans.
Azdean (01:09:08.852)
I would say, no, Morocco, would say Morocco. They look at us like, you know, we’re not really Arabs. And, you know, it’s like, no, no, those are North Africans. They’re not Middle East, you know. We are Arabs. So.
Jason Elkins (01:09:12.171)
Okay.
Jason Elkins (01:09:16.001)
Okay.
Jason Elkins (01:09:22.305)
They’re different. Well, I experienced that when I was, you I went to Malaysia, spent quite a bit of time in Malaysia and it was the first kind of, is it proper to say Islamic country or Muslim country? Which is proper?
Azdean (01:09:36.714)
Which say the second one? What was the second one?
Jason Elkins (01:09:39.372)
Do you say it’s an Islamic country or a Muslim country? I think it’s an Islamic country, right? Or is it a Muslim? Okay. I know there’s a difference, but I don’t know the difference and we don’t need to go into it, but thank you. So Muslim country is better. So Malaysia being a Muslim country, but it’s certainly not an Arab country, you know, and maybe that was like kind of an eye-opener for me that it’s like, okay, there’s…
Azdean (01:09:43.602)
I would say Muslim country is better.
Azdean (01:10:01.065)
Yes.
Jason Elkins (01:10:07.261)
religions and then there’s cultures and then there’s regions there’s so many different things and sometimes for for people that haven’t been to one of those places it’s hard to get your head around that that it’s that there are differences so anyway i’m happy that happy we had that conversation
Azdean (01:10:23.655)
Yeah, and I just want to say something, Jason. What I have just mentioned, this is what travel does to you.
You are the perfect example because it educates you, re-educates you. And I do interviews with guests, discovery calls with people. They want to go to Morocco and we talk openly about everything. And I get those questions all the time. Do you have air conditioners in Morocco? Are we going to ride camel from Marrakech to Fes? Trust me, the things, why you’re not black because you’re in Africa and do you do
Jason Elkins (01:10:53.313)
Mm-hmm.
Azdean (01:11:00.127)
the dance, whatever dance, and it’s like, we do a lot of dances in Morocco, but it’s not the one that you’re thinking about probably. And all those questions. Absolutely, yes, exactly, yes.
Jason Elkins (01:11:07.361)
Not the one they do in Kenya where they jump up and down, right? that the one?
Azdean (01:11:15.153)
So yeah, that’s the one. Yes. So it’s just but those questions are amazing and they are funny but very honest because people are really eager to know they want to know they want to travel and fear it’s very normal to feel to feel afraid to travel to Africa. I trust me. I sit on plane with people. my God, I’m going to Morocco. I have no idea what to expect. And, know, we’re on the same plane. They sitting next to me having a conversation for so many hours.
And I wish I could say something, but it’s going to sound biased. So I just, you know, you’d be surprised when you get to Morocco. You’re going to love it. you know, all those questions. And like I said, you know, yeah, it’s just amazing.
Jason Elkins (01:11:49.953)
Ha
Jason Elkins (01:11:58.041)
You said something interesting. said, you actually said like, these are funny questions. And they are, but at the same time, as I know you and I both agree, is thank goodness people ask them. Because as long as people are asking the questions, then it means they’re open to receiving answers. It’s the ones that just sit there and just say, nope, that place
Azdean (01:12:13.95)
Yes.
Azdean (01:12:22.41)
Absolutely.
Jason Elkins (01:12:26.975)
Not for me, they do weird stuff there, wherever that is. That could be anywhere, right? That could be anywhere. It’s like, I don’t want to go there. I’m not even going to think about it. I’m just going to whatever stories in my head, I’m just going to hold on to those stories. I’m not going to ask any questions that might challenge the stories I have in my. I mean, when I started traveling full time, my first destination was Colombia. You know, four and a half years ago, I bought a one way ticket to Colombia. You think I didn’t have people in my family that had stories about.
Azdean (01:12:31.348)
That’s right.
Azdean (01:12:45.674)
That’s right.
Azdean (01:12:50.346)
wow.
Jason Elkins (01:12:57.217)
Columbia, you know, and, and I didn’t know, I didn’t know, you know, I, was part of why I chose to go there was because I had people in my family at some point in my life saying, no, you don’t, you shouldn’t go there. And I’m like, I’m going to go just cause I want to figure it out. So as long as people are asking questions, that’s a good sign. And, then just go, I mean, not everybody’s going to go, but the ones, the ones that
Azdean (01:12:57.394)
Yes, absolutely, absolutely.
Azdean (01:13:17.79)
Definitely.
Jason Elkins (01:13:24.543)
The ones that do are going to be mightily rewarded.
Azdean (01:13:28.554)
100 % anyway, it’s it’s it’s funny because I I’m very grateful for the podcast and I’m very grateful to be you know part of your your this episode Jason, thank you so much because I think back and I you know, lot of things come to my to my mind because
I’ve had people say, hey, I wanted to go to Morocco for 30 years. I never had a chance to. Now it’s the time. Can you help us? You know, when I say we change your lives, we really, really do because, it is simple for us to plan and do everything for you. But then the reward that we get, it’s really priceless. It’s something, you know, that stays with us. Everybody that we help go to Morocco, we can never forget them because we have been part of that journey with them along the
Jason Elkins (01:13:50.454)
Mm-hmm.
Mm-hmm.
Azdean (01:14:16.492)
with the good with the bad and everything else so I agree Jason when when the people they are complaining they’re saying something they’re interested they want to change their minds they’re giving you the opportunity to explain and give them a reason to go to Morocco
Jason Elkins (01:14:31.435)
Mm-hmm.
Azdean (01:14:32.394)
So when you go to Morocco, you will have lots of fun. There’s so many different ways to travel to Morocco, not just with organized tours like we do. A lot of people, go on their own. A of people, you know, it’s but it’s it’s it’s one of the destinations you don’t really want to miss, but I just want to give some numbers. Last year, we had 17.4 million visitors to Morocco. For the first time ever, we surpassed Egypt into the number one destination in Africa. Egypt has been number
Jason Elkins (01:14:37.099)
Yeah.
Azdean (01:15:02.368)
one since the fellows, if you will. So, and then this year we did almost 20 million visitors. And again, for the second year in a row.
Jason Elkins (01:15:04.127)
Yeah. Yeah.
Azdean (01:15:12.328)
we rank number one in Africa. it’s when you look at the continent and the continent Africa, it is beautiful. It is gorgeous. It’s beyond incredible. So many countries to visit. So many amazing destinations. You look at Egypt, you look at South Africa, look at Kenya, Tanzania, so many places to visit. It’s just and it’s underrated. It’s just it does not get enough credit. So if you have a chance to go to Africa and visit any of those countries, I promise you it will not
your last you will come back so
Jason Elkins (01:15:44.46)
I agree. I, cause I have been to other places in Africa and my experience, Africa is a big place. mean, my experience in Tanzania actually have not been to Tanzania, but maybe Zambia or Namibia. It really doesn’t necessarily have anything to do with, you know, with Morocco or other countries. But I guess the question I wanted just hypothetically speaking, if, if you took Morocco and just
Azdean (01:15:48.51)
And they’re all different.
Azdean (01:15:57.854)
Yes.
Jason Elkins (01:16:12.797)
scootered it up a little bit and stuck it to the bottom of Spain because it’s pretty much very close to the bottom of Spain anyway. But if you took Morocco and just shifted it north a little bit, stuck it right up against Spain, so it was actually part of the European continent, same culture, same climate, same everything else stays the same. You just move it north and stick it to the bottom of Europe. Do you think those numbers would go from 20 million to 80 million? Right. Isn’t that weird?
Azdean (01:16:18.612)
Yes.
Azdean (01:16:38.13)
in a split second. But here’s the truth though, Jason.
When you look at the map of Morocco now, it’s a lot smaller than it has been throughout the ages. At some point, Morocco was all the way to the sub-Saharan countries, we colonized part of Morocco with Spain. had a little bit of Portugal and little bit of the North Africa as well. When you look at southern Spain, we colonized Spain for 700 years. When we left, you can see what we have left behind. Tourists, they come
Jason Elkins (01:17:11.105)
Mm-hmm.
Azdean (01:17:16.328)
flock into southern Spain because of the beauty of those places. And I totally agree with you. It’s location. They say location, location, location. It doesn’t matter.
Jason Elkins (01:17:20.833)
Great.
Jason Elkins (01:17:30.001)
It’s, yeah. I think what I heard you say is a lot of people go to Southern Spain to see the Moroccan culture when they could just go, you know, a few more miles south and, and see Moroccan culture in Morocco. It’s a, yeah, I know we’re going to, yeah, we’re going to get in trouble. Have you read, have you,
Azdean (01:17:49.31)
get in trouble.
and enjoy.
Jason Elkins (01:17:55.276)
I suspect maybe you’ve read or are familiar with the book, The Alchemist by Paulo Coelho. OK. It’s just interesting because the character starts out in southern Spain and goes on a quest and goes to Morocco, spends time in Morocco and goes on a quest over to Egypt and then comes, whatever. It’s actually a big part of why I’m so drawn to Morocco as actually that book. So maybe that’s something you could.
Azdean (01:18:00.989)
No, I haven’t, no.
Jason Elkins (01:18:22.497)
You know, read up on might be an interesting podcast episode for you. I don’t know, because there it’s definitely tied to, Morocco for sure. So, and Southern and Southern Spain. Uh, we’ve, I think we’ve discussed a bunch of different things, not most of it stuff that we had no plan to discuss, which is what’s great. Um, but I’m curious, is there anything that you, that maybe I forgot to ask you, you wish that I had asked you or anything else you want to share with our listeners before we wrap it up?
Azdean (01:18:25.801)
Absolutely, absolutely, absolutely, absolutely.
Azdean (01:18:51.475)
Well, I think you asked a lot of questions. I’m very surprised. The questions that you have asked, they are super detailed and super targeted. And I’m very grateful. I actually don’t have any questions because we took the conversation to the left, to the right, and up and down. And we just played with it, which is amazing. And thank you for the freedom. Yes, so much fun.
Jason Elkins (01:19:15.009)
Fun, it?
Azdean (01:19:21.289)
The only thing that I would like to add, JSON.
I know you travel quite a bit and you can organize tours to Morocco at some point in 2026 or 27 28 and you can have you know a small group of your listeners and we can we can work work on it together. It’d be a really good opportunity to to experience Morocco really really one of the best ways to experience it is going on a small group tour and me being with you and local guides and all that stuff we can organize it from A to Z and and it’s it will be fun because
Jason Elkins (01:19:35.649)
Mm-hmm.
Jason Elkins (01:19:51.169)
Wouldn’t that be fun?
Azdean (01:19:54.475)
me and you getting together, we are definitely trouble.
Jason Elkins (01:19:57.67)
It would be so much fun. you’re as the, gotta give you credit. You’re a smart, smart, smart guy to bring that up because I would not see that one coming. And yeah, wouldn’t that be a great place to announce, you know, the first big world made small group adventure to Morocco right here on the episode. Yeah, that’s, I like it. I like the way you think.
Azdean (01:20:04.147)
Thank you.
Azdean (01:20:17.161)
Absolutely. And we can do a couple of podcast episodes in Morocco for your show. For your show. Yeah, just, you know.
Jason Elkins (01:20:24.927)
Yeah.
All right. So let’s, let’s do this. Listeners that are listening to this. if that sounds like something that’s, that sounds like fun to you, if I, you know, go with Jason and Azdean to Morocco, then please reach out and let me know that. And, if I get some, you know, some people that seem interested in that, then my pledge is to put something together and make something happen. It’d be, it would be so much fun. And even if, even if I just come go visit,
You know, the country, hopefully when you’re there, that would be obviously a lot more fun, but I suspect you could put me and any of our listeners that reach out to you. You’re going to point them in the right direction. So. Very cool. So much fun. Thank you so much. Appreciate you taking time out of your day to do this and the, the patients to come back and do it again after we had the tech issues last time. And I should share with our listeners, we had the tech issues right off the bat. So it’s not like.
Azdean (01:20:59.185)
Of course, of course.
Azdean (01:21:05.09)
absolutely, absolutely, absolutely Jason.
Jason Elkins (01:21:23.691)
We’ve had this conversation before and we just came back and re-recorded it. We did not, we never even pushed the record button last time. So, please don’t think we’ve had a practice round to do this. anyway.
Azdean (01:21:25.757)
I know.
Azdean (01:21:35.24)
No, absolutely. No, I just wanted to add something, Jason, because we connected back in November. Now we’re recording this in January 9th. And I think it was in South Africa at that time or somewhere. Georgia, country of Georgia. I don’t remember. And then we rescheduled it in, we tried to do it in.
Jason Elkins (01:21:43.809)
All right.
Jason Elkins (01:21:48.345)
I was in Georgia. think I was in the country of Georgia or maybe Thailand. I don’t know.
Azdean (01:22:04.145)
in December and I was in Morocco and I was doing the tour and I really wanted to give it all the time and not be bothered by anything. So I’m very grateful for you being flexible and rescheduling because now it’s perfect timing because it’s yeah. So thank you, thank you, thank you for that Jason.
Jason Elkins (01:22:11.08)
yeah, yeah, yeah.
Jason Elkins (01:22:24.801)
Thank you. It worked out, worked out really well. I’m a believer that things happen. mean, I believe people need to take action to make things happen, but I also am a firm believer that they tend to happen when they need to happen. And I mean, how many times, I don’t know about you, but how many, know a lot of times in my life when something got rescheduled, changed, I might’ve got frustrated and like, what the hell. But then.
as a result, actually works out much better. It’s a good, an example of that is I worked in real estate for a while, which is not my, not my strong suit, because everything I own is in my suitcase. So it sounds really weird to have somebody like me talking about the values of homeownership, which is why I no longer do real estate. But anyway, um, there was a period of time where I actually lived in a house and, you know, had a normal, a more normal life. And, um, and people would
you know, make an offer on a house and get all emotional excited about the house and maybe even get it under contract and, then something would fall through and they’d be so upset. And it was amazing how many times we’d go back out and find the next house. And it was like, my gosh, I’m so happy that it didn’t work out the first time. You know, it’s just weird. I don’t know why it works that way, but it almost always works that way. And when you tell somebody that’s really disappointed because they just missed out on their first home and they were so excited.
Azdean (01:23:33.063)
wow. my goodness.
Yeah.
Jason Elkins (01:23:45.535)
And when you tell them, trust me, for some reason, this is how the universe works. We’re going to go find a different one and you’re going to be happy that this fell through and they never believe you. So anyway, and just sharing that that it’s like that with travel, it’s like that just in life. So I’m happy that like this conversation we had, I guess what I’m saying is this conversation we had right now, I trust was better than the one that we would have had a month ago or whatever.
Azdean (01:23:56.201)
Yeah, right. Thank you.
Azdean (01:24:09.801)
100%. 100%. I totally agree. Yes.
Jason Elkins (01:24:10.591)
You know, anyway, so anyway, but that being said, let’s do it again. Okay. And maybe we do that in Morocco or, you sounds good Azdean. Thank you so much. I look forward to seeing you again and, enjoy the rest of evening.
Azdean (01:24:16.709)
Absolutely. I would love to. Yes, absolutely. Perfect.
Azdean (01:24:26.996)
Thank you so much. Thank you. you. Do I need to hang up? Well, it says 99. OK.
Jason Elkins (01:24:30.102)
Nope. Hold on, hold on.

Get Expert Interviews Delivered Directly to Your Inbox
Join the Big World Made Small Adventure Travel Podcast community and we’ll send you new podcast episodes weekly, and make sure you hear about exclusive and relevant opportunities that you won’t find elsewhere.










