Guest Bio
Emanuel Rose is the founder of Strategic eMarketing and a renowned author specializing in direct response advertising and content marketing. With over three decades of experience in the field, Emanuel has built a reputation for his innovative and results-driven marketing strategies. His passion for helping companies succeed through authentic storytelling has made him a trusted advisor for countless clients. As a leader in digital marketing, Emanuel has continuously embraced change and utilized emerging technologies, including AI, to help businesses thrive.
Show Summary
In this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins interviews Emanuel Rose, founder of Strategic eMarketing and author, about his journey from a working-class background to becoming an entrepreneur in the marketing world. Emanuel shares his insights on embracing change, the growing role of AI in marketing, and the importance of emotional intelligence for young entrepreneurs. He also discusses the power of podcasting as a tool for networking and mentorship, as well as his passion for promoting children’s books that inspire outdoor activities.
Key Takeaways
- ✓ Emanuel founded Strategic eMarketing after being fired – A turning point that led to his entrepreneurial success.
- ✓ AI is transforming marketing – AI enhances productivity and effectiveness in marketing strategies.
- ✓ Embracing change is crucial for entrepreneurs – Adapting to new technologies and methods is essential for success.
- ✓ Job security in the age of AI – While concerns exist, adaptability can help navigate future challenges.
- ✓ Self-learning is a key tool for growth – Constant learning helps foster personal and professional development.
- ✓ Emotional intelligence is vital for young entrepreneurs – Understanding and managing emotions is essential for leadership.
- ✓ Networking and mentorship are vital – Platforms like LinkedIn and podcasting facilitate valuable professional connections.
- ✓ Podcasting helps build relationships – Emanuel’s podcast, Nature Bound, is a tool for networking and sharing knowledge.
- ✓ Promoting children’s books is part of Emanuel’s mission – Encouraging families to connect with nature through literature.
What You’ll Find on Emanuel’s Website
- ✓ Expertise in direct response advertising and content marketing
- ✓ Custom marketing strategies tailored to your business goals
- ✓ Embracing emerging technologies like AI to improve marketing outcomes
- ✓ A focus on authentic storytelling to engage customers
- ✓ Practical guidance for entrepreneurs navigating the evolving marketing landscape
👉 Visit emanuelrose.com to learn more about Emanuel Rose’s approach to digital marketing and how his strategies can help your business thrive.
Learn more about Strategic eMarketing & Nature Bound Podcast and connect with Emanuel at:
https://emanuelrose.com
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Podcast Transcript
This transcript is auto-generated on recording, and has not been edited by a human. It may contain lots of mistakes, crazy words, and stuff that makes no sense. The host and the guest are not responsible for the accuracy of the transcript.
Jason Elkins (00:01.46)
Welcome back everybody to another episode of the Big World Made Small podcast for the adventure traveler. We’ve got a special guest today. He’s not a tour operator per se, but I know he’s got an interesting story. We’re going to dig into that. We’ve got Emanuel Rose. He is the founder. He’s also an author and he’s with Strategic eMarketing. Emanuel, welcome to the show. So happy to have you here.
Emanuel Rose (00:23.63)
Thanks Jason, I really appreciate you inviting me on to show.
Jason Elkins (00:29.238)
Yeah, we’re going to have a good time. One of the things that probably should mention right off the bat is you’re a fellow podcaster with a lot more episodes than I’ve done. And so this is kind of fun for me to have another another podcaster on the show. We’re going to discuss that a little bit. But I really want to focus on kind of who you are as a person. You know, a lot of times we come on shows. We can do podcasts. We talk a lot about whatever our specific interest is, but sometimes we miss the story behind the story kind of thing. So I want to dig into that.
And before we do that, I do want to give you an opportunity to kind of share with our listeners, what is Strategic eMarketing? We’ll do maybe the 30 second, 60 second elevator pitch just so they kind of have an idea what you do. And then we’re going to set that aside for a moment and then we’re going to go back in history. So what’s your, so tell us Strategic eMarketing, what’s that all about?
Emanuel Rose (01:18.766)
Yeah, so it’s a digital marketing agency that I started in 2010 after I got fired from a job that I was hired to be a change agent, which they didn’t let me change anything inside the company and fired me. And so it’s like, well, it must be me. I must be unmanageable. So that means I have to work for myself.
Jason Elkins (01:33.813)
Hahaha
Jason Elkins (01:42.614)
I suspect you’re not the only person out there that’s doing this entrepreneurial thing because they didn’t fit in maybe to that. I know that that’s definitely the case with me. I’ve worked a few jobs as well and it’s kind of nice working for myself. So very, very cool.
Emanuel Rose (01:58.478)
Yeah, and we develop marketing campaigns that are strong in content marketing and develop leads to business owners. And so we can guarantee that we will get you leads from the marketing, not just do a bunch of fancy marketing. So that’s our differentiator.
Jason Elkins (02:15.766)
All right, that’s a good value proposition. Do something a little different than maybe some of the others out there are doing. Is your niche, I mean, I know you have a background, we’re gonna discuss kind of that more adventure type of stuff, you know, which is kind of relevant to the show, but I’m curious with Strategic eMarketing, do you have a specific niche? Or do you work with anybody that wants to get more leads?
Emanuel Rose (02:24.034)
Yeah.
Emanuel Rose (02:41.026)
Yeah, we work with a lot of people, a lot of businesses inside of finance, software, manufacturing, have a background in manufacturing, and then health and fitness. And a few outdoor brands, which I love working with, and that makes it really easy. But I really enjoy the process of the puzzle of each project. And we’re not.
industry specific at all.
Jason Elkins (03:11.902)
Okay, so now anybody listening is like, okay, Jason, well, why is Emanuel on the show? So let’s discuss, I mean, I found you through a podcast that you do that’s, mean, there’s some marketing stuff mixed in obviously, but it kind of fits into this niche. let’s do the, let’s have a quick conversation about your podcast. Cause anybody that’s listening to this show, I think would be interested in listening to your podcast as well.
Emanuel Rose (03:36.75)
Yeah, well, I have kind of a bipolar existence and so I have a business podcast called marketing in the age of AI and we’re just looking at not just AI tools, but just how we should be marketing in this confusing time of change. And then I also have a podcast called nature bound, which is about the things that I’m interested in being outside and traveling and self development and
adventure. So those are those are the bipolar aspects of my my brain and the what I’m seeing is the more I can implement AI tools the more time I have to go and be human. So that’s where they’re coming together.
Jason Elkins (04:18.634)
That’s pretty cool. That makes sense. I was gonna ask you, know, kind of the thing that came up for me right off the bat was with AI. It’s such an interesting thing. Some of us, I’m very interested in it. I’m like, I wanna do it whether I think I need to or not. I’m just interested in it. And then there’s other people that are, you know, we hear a lot of this talk of if you aren’t on board with AI, if you’re not figuring AI out, you’re gonna be left behind. So I’m curious about you. you?
Are you grabbing hold of the AI reins because you feel like you need to? Or is there something else there that has inspired you to do that?
Emanuel Rose (04:55.5)
I just, I love change. love that whatever’s new. love tools. I love efficiency and I love being a small business and AI affords all that, all that activity. So I’m coming from a mood of abundance and opportunity and, and that we have to embrace change as it happens. This marketplace drifts a natural part of human existence.
And we’ve seen it for the last 2000 years of culture. There’s always something new that replaces a lot of the systems that were before, starting with fire and all the way through to what we’re doing now with robotics and AI and machine learning.
Jason Elkins (05:33.845)
Mm-hmm.
Jason Elkins (05:39.382)
Do you think that there is a natural kind of, I guess, synergy between, I’m not sure where I’m going with this, so hear me out. The person that’s kind of into the outdoors, the adventure, the travel, that type of thing, especially maybe people that’d be listening to this show or kind of, you know, maybe what we call those early adapters, they’re just curious and open. And it feels like that fits really well with AI and a lot of the digital marketing things out there.
where people that are adventurous and open-minded are probably grasping the AI a lot quicker than somebody that’s been maybe working. And I’m not knocking working in a regular job, but maybe it’s somebody that’s been working in a corporation for the last 30 years. They talk about things like agent of change. They talk about things about progressing to the next level and all this, but.
Emanuel Rose (06:20.526)
You
Jason Elkins (06:36.106)
when you’ve got a big company full of a bunch of people that have been working there 30, 40 years and that the company is maybe owned by the third generation of the family. And then you’ve got kind of the entrepreneurial spirit, maybe some tour operators that are listening to this or just adventure travelers. Does that make sense? That’s just kind of what came up as we were chatting.
Emanuel Rose (06:58.006)
Yeah, I think I could follow that in that those of us who are in entrepreneurial roles have got to find ways to do more because of the demands that we have on us. Or if you’re even a two person marketing department in a mid-sized company, right? Like there’s always more activity that needs to happen. And these tools…
are amazing for personal productivity as well as business productivity in general administration. And what we’re seeing is in mid-sized companies in 18 to 24 months, there is a doubling of net profitability. And that is based on the time savings and the leverage that it creates in order to stop people from clicking around doing mundane tasks. And they can do high value tasks instead, which is the beauty of what
Computers are supposed to do for us. They’re supposed to minimize the mundane so that we can more fully express being human beings.
Jason Elkins (08:05.598)
really want to get back into your history and your story, but this is such an interesting conversation. I’m going to ask you one, at least one more question on this, on this regard, and then we’ll see where it goes. I suspect you’re like me and you’ve run into some people or maybe have people in your family that as soon as the word AI comes up, it’s like, ooh, jobs and everybody’s going to be, you know, cause you’re talking about all the benefits and it’s great. We can get out of the mundane. We can be more profitable. We can do more things. But then the counter side of that is.
Emanuel Rose (08:12.344)
Sure.
Emanuel Rose (08:26.466)
Yeah.
Jason Elkins (08:35.222)
Yeah, but what about all the people that are going to lose their jobs and, you know, five years from now, nobody’s going to have any jobs and AI is going to be running the world. And so how do you respond to that?
Emanuel Rose (08:47.246)
and say, you know, what happened to all the wagon wheel guys and what happened to all the guys who are gold miners and who were making buggy whips, right? Like it’s a drift. And so you say, the world is changing. If I work in a factory as a welder, I know that Elon Musk now has robots that does welding in factories. So he’s the first one or
Jason Elkins (08:56.203)
Mm-hmm.
Jason Elkins (09:12.128)
Mm-hmm.
Emanuel Rose (09:15.584)
He’s not the first one, but he’s the most obvious one. So I have to say, what am I interested in? Am I interested in repairing the robots? Am I interested in learning how to code the robots? Am I interested in something entirely different? But I’m going to have to go retrain. And that is just reality. It’s nobody’s fault. You’re not going to stop it from happening. But you better do some introspection and figure out what you’re going to do in the next five years.
Jason Elkins (09:33.11)
Mm-hmm.
Emanuel Rose (09:43.34)
What you’re doing right now is not going to be happening just like making wagon wheels.
Jason Elkins (09:47.742)
Yeah, I think of the candles, the candle makers were pretty upset when they started putting electric light bulbs everywhere. I suspect that if you’re an open-minded, adventurous type of person, maybe somebody that’s listening to the show, you’re not maybe as concerned because you just kind of, that’s just something about your personality. We all have different personalities. And if you’re the personality that’s like, this is interesting and just embrace it and…
Emanuel Rose (09:52.686)
Yeah. Yeah.
Emanuel Rose (10:10.062)
Sure.
Jason Elkins (10:17.11)
You know, I’m an older guy, you know, I won’t talk about you, we’re but neither one of us are in our 20s. So it’s kind of like, OK, we kind of need to adapt, but also fortunately for me. And it sounds like for you, it’s kind of exciting, actually. It’s not like, oh, my gosh, I got to start over from scratch. And I’m like, this is awesome. I get to start over from scratch. So I think a lot of it has to do with kind of your personality. Yeah, yeah.
Emanuel Rose (10:25.432)
Great.
Emanuel Rose (10:42.126)
Yeah, all the things that you could do now and you know connect connect software to software and have imprompted so that you can
take a blog post and then it send a prompt to Canva and it creates an image for you and then it goes directly into another piece of software that will upload it into LinkedIn or Instagram for you. I mean it’s like okay good all that stuff that used to take me an hour and a half now I’ve got it done in 15 minutes and I got time to go do something else.
Jason Elkins (11:12.822)
And I suspect, you know, maybe folks like yourself and myself, you know, I was just sharing a story with someone the other day, like the first computer that I got my hands on, you know, back in the day, my mom had ordered it. I was probably, I don’t know, I was probably 11 or 12 and it showed up in a box and she gave me very clear instructions because she knew me. Do not open the box. Wait till I get home. And by the time she came home, I had it all, you know.
Emanuel Rose (11:33.847)
Yeah, right.
Emanuel Rose (11:39.064)
Right.
Jason Elkins (11:43.126)
Formatted the partitions on the drive and you know installed whatever the very first version of Windows probably on it And I’d never really touched a computer, but I was so fascinated by it and now I look at some of the stuff that I’m doing with with AI and just All of the stuff and it’s just it’s so exciting and fascinating that yeah, I love it so and I suspect you and now so now this is a good I just shared a story my Early days and that’s where I want to go with you. Emanuel. If you don’t mind is
Emanuel Rose (11:50.19)
Yeah.
Jason Elkins (12:13.11)
I want to help our listeners kind of figure out who you are. How did you end up doing this type of work? You know, you’ve got kind of a adventurous living outdoors nature type of podcast, AI marketing podcast, marketing business. So let’s go back. How far do we need to go back to kind of get an understanding of what got you here?
Emanuel Rose (12:32.174)
Well, I was I was born into a working-class family who was and my dad was very much an outdoorsman and So I was literally one year old Tied to a tree so that I could not run into the creek while my mom sat and read a book while my dad was fly fishing in the creek so so so Then this tells you everything about about who I am now,
Jason Elkins (12:53.696)
my god. Okay, I can relate.
Emanuel Rose (13:00.254)
I love to be outside and I don’t like any restriction.
Jason Elkins (13:04.086)
Uh huh. All right. That that that resonates so much. I’m imagining me and my daughter when my daughter was young. You know, my wife wasn’t going to go fishing with us. And I if I had to if I was watching her for the day, I’d just take her, put her in a backpack and be standing in the middle of the river. Or sometimes I’d leave her on the bank and try really hard to kind of keep my eye on her.
Emanuel Rose (13:20.259)
Yeah.
Emanuel Rose (13:26.324)
Hahaha
Jason Elkins (13:27.798)
And I remember being up in the mountains in Wyoming, you know, with I had my pistol just in case the bear showed up and I her strapped on the back and my waders and yeah, I get that. So where was this? Where’d you grow up?
Emanuel Rose (13:39.84)
Central California near Yosemite, about an hour and a half from Yosemite.
Jason Elkins (13:42.326)
Okay. All right, very, very cool. So what kind of work did your dad do?
Emanuel Rose (13:49.19)
He was a mechanic who worked in a can manufacturing company that built like Hershey’s chocolate cans and salsa cans and things like that. Very dreary giant factory kind of classic Central Valley activities.
Jason Elkins (14:10.454)
Do you remember what point in your life you decided that it was a big dreary factory? mean, just the words you just used. Do you remember when you kind of decided, I don’t want to do that?
Emanuel Rose (14:15.384)
Ha ha ha.
Emanuel Rose (14:23.662)
just probably like 10 or 11 and going in there to my dad had to pick something up or something and you know, just like to see the guys all lined up at 8 AM in a line waiting for it to be 8 AM so they could clock in, know, and then this this big hot dreary dark, know, just it’s just it’s hard work and you know, my dad, he worked hard and he
Jason Elkins (14:46.122)
Yeah.
Emanuel Rose (14:51.448)
did overtime, he did shift work, all that stuff. you know, that’s what I grew up around and really was like, that’s why I want to be educated and do something that doesn’t require that kind of activity. But I’m very thankful to him for what he provided. And Eboja is an example of work.
Jason Elkins (15:07.808)
Right?
Jason Elkins (15:12.394)
I can see that and I also, yeah, and I see the look on your face, know, for those that are listening that aren’t able to see your face, I can see the look on your face. And I’m curious, did you pick up that your dad didn’t like it or was he happy doing this or what was, what’s your best guess? mean, of,
Emanuel Rose (15:29.262)
Yeah. I mean, he was he was duty filled. You know that was that was he he he suffered in silence the way the men of that generation did. But he always went to work even if he was sick, even if he was hurt, even if he didn’t want to. And you know, and he was happiest on the weekends and on his vacations and and you know different person on those things. And he got like I think he.
Jason Elkins (15:40.702)
Mmm.
Emanuel Rose (15:57.304)
got to do two sabbaticals where he was off for like six weeks at a time. And he was just like a totally different person, you know? So, yeah.
Jason Elkins (16:04.416)
Wow, wow. So there was fly fishing, were outdoors doing stuff. Did you feel like there was a conscious, as you got a little older when you weren’t tied to the tree, did you get the impression that he was really making conscious effort to expose you to these things and share these things with you?
Emanuel Rose (16:24.654)
I would say it was more, uh, yeah, yeah. I mean, it was like, he, it was, uh, he would take me on the trips that he went on, uh, a lot of them. And then some of them, he wouldn’t, even when I was a teenager, he didn’t take me on, you know, he had these big drives to Colorado to go elk hunting and things like that, or steelhead fishing, uh, that, um, you know, 10 hour drives where I didn’t go on those, but on that kind of monthly.
monthly camping and fishing trips. was always included if I wanted to do it. so, yeah, I have a younger sister. She would go also, but wasn’t quite as enamored of it as I was.
Jason Elkins (16:54.592)
Did you have siblings as well?
All right.
Jason Elkins (17:04.304)
Alright, very, cool. you so you made the decision, OK, I’m going to do what I need to do so I’m not doing the same type of work that my dad was doing. So walk us walk us through that or was there something specific you you wanted to do? Or do you remember kind of when or does sometimes it’s just I know I want to go to school. I know I want to get an education and then 30 years later you finally figure out why you got the education. So I’m curious what it looked like for you.
Emanuel Rose (17:32.718)
Yeah, I just you know I love school. School is easy. And then I knew I was going to go to college and I’ve been back and forth to college for seven times. Still don’t have any degree, but I’m a very committed self learner, right? So I would just again the theme of being constricted by by that educational system was was too much for me. And so you know, I mean like.
I started my first business when I was 19, a mail order company in those days. And, you know, I read 50 books on sales because I was doing, I was vending at, at, know, at these various places and I needed to know how to, how to do it. And so, you know, all along, just pick up clues. get training and, read books. and now it’s easy. Anything you’re interested in, you can, you can learn.
Jason Elkins (18:11.701)
Mm-hmm.
Jason Elkins (18:30.166)
It’s amazing, isn’t it?
Emanuel Rose (18:31.936)
Yeah, in a week you could be an expert on anything you’re interested in. In those days it was different. We had to actually order a book.
Jason Elkins (18:35.519)
So.
Yeah, yeah. That’s fascinating. So curious. And do you have kids?
Emanuel Rose (18:44.71)
No, kids, grandkids though.
Jason Elkins (18:46.166)
Okay, so I was gonna ask you, what does, like, you run into someone that kind of reminds you of yourself, or you just run into a younger person, maybe they’re 17, 18, and they’re thinking, well, I don’t wanna do what my dad’s doing, so I’m gonna go to college or university, because maybe I wanna work in business, or I wanna work in any number of things that you don’t need a degree to do.
What’s your advice to them? Because you’re kind of self-taught. What I heard you was you’re self-taught and we’ve got all these resources in front of us now and we see a lot of conversations around, well, what’s the value of university education at this point? If you’ve got a little bit of self-drive.
Emanuel Rose (19:17.582)
If somebody who’s 17, yeah.
Emanuel Rose (19:28.994)
Yeah, I mean, it’s interesting. think the first thing I would tell a 17-year-old is go get counseling. Go learn what emotional intelligence is. Learn how to be by yourself. Learn how to meditate. Learn how to get outside and spend time disconnected from technology. Because the kids now that this.
Gen Z, they’re super smart kids. They love education as a group. They’re very committed, obviously, to technology. And so they don’t have that challenge. The gap they have is around emotional intelligence and human interactions.
Jason Elkins (20:14.47)
Yeah, that makes sense. I wasn’t quite expecting you to say that, but as you said it, it all makes sense. Telling them they need to grasp AI and technology is probably just you’re speaking to the choir. Like, OK, that’s not going to be a problem. But it’s the, you know, sitting on Instagram or TikTok for hours and hours and hours and and. All right.
Emanuel Rose (20:26.094)
Yeah, right. Yeah, they absorb it. Yeah.
Jason Elkins (20:42.324)
Alright, that’s yeah, that’s pretty cool. So
Jason Elkins (20:49.398)
trying to think here. So you started school. I’m just curious, you went to school, was your first major?
Emanuel Rose (20:59.438)
Uh, my, was always in the, psychology. So, yeah. So, you know, it’s direct transfer to marketing and, uh, so psychology, sociology, philosophy, uh, all the humanities and, and I like to go back all the way to the beginning, you know, so, um, as, as far back into the classics as possible, I took Latin. went and studied Greek and Roman history. Uh,
Jason Elkins (21:04.04)
Okay, well, makes sense.
Yeah.
Emanuel Rose (21:28.546)
You know, all those things are fascinating to know where we came from and to be able to see progression and then how we’re gonna apply it in the present and into the future.
Jason Elkins (21:39.69)
Did you, that’s fascinating. I get that, cause I’m into some of the same stuff. It sounds like maybe you’re on a whole different level, but I’m curious. So when we started the conversation, you mentioned that you had a job, you got fired and that’s okay. Kind of why you’re doing, know, why we’re having this conversation. But I’m curious, did you have a few jobs where you working for somebody else for quite a while? And then,
Emanuel Rose (21:56.206)
Yeah.
Jason Elkins (22:06.452)
Just kind of curious how that shifted into other than getting, I don’t like the word fired. You got released, you got released back into the wild.
Emanuel Rose (22:14.871)
I got fired. I was like, we’re going forward without you.
Jason Elkins (22:21.174)
All right.
Emanuel Rose (22:24.498)
that company ended up going out of business basically getting sold two years later so I didn’t feel too bad about it.
Jason Elkins (22:30.298)
That’s good. Yeah, that’s good. But was that, you worked, always worked for other, I mean, you mentioned you owned several business, you had a business, you were selling stuff when you were quite young, but other than that, were you primarily working for companies and in organizations or?
Emanuel Rose (22:39.352)
Yeah.
Emanuel Rose (22:47.0)
Kind of back and forth, took that. What I started when I was 19 was a hemp business. I was retailing hemp products in the early 90s. So making hemp bracelets out of twine and ordering stuff, various things. And then that folded into a bigger company that I then was the salesperson for. And then I eventually got forced out of that company.
by kind of the big money people came in. And I mean, I was a Yokel. I really didn’t know anything compared to what the 40 or 50 year old men knew about business. So I totally get it. And then I worked in electronics. I worked in some other clothing manufacturing companies. I built some business for some other people also where I was
do big bonuses that I got reneged on. So there’s kind of this continual story of, for me, that when I’m depending on other people to follow through with what they’ve promised me in order for me to go and do this work for them, that it doesn’t work out so cleanly. So I have to, a little bit of the trailblazer.
Jason Elkins (23:48.362)
Hmm.
Jason Elkins (24:04.487)
Mm-hmm.
Emanuel Rose (24:10.89)
out in front and bringing that back to people in order to create the value.
Jason Elkins (24:15.926)
All right, that’s very cool. So now in your business, I mean, sometimes we talk about, I’m independent, I do my own thing, I own my own business, I’m an entrepreneur, but because I don’t want to be reliant on somebody else, but then you have clients. Right. So I’m so curious. So how do you reconcile that with like, okay, I don’t want to be dependent on them, but I kind of am dependent on I need some clients. So
Emanuel Rose (24:33.282)
Yeah. Yeah.
Emanuel Rose (24:42.776)
Sure.
Jason Elkins (24:45.162)
for somebody that has not been an entrepreneur or maybe has not done this type of work, how do you manage those relationships? Tell us everything you know. How do you manage those relationships with marketing clients where it feels differently for you, where you feel like, okay, I’ve got the, know, it’s my business as opposed to, you know, being on a payroll for somebody.
Emanuel Rose (25:08.984)
Yeah, I mean, it’s not everybody’s wired for it. Number one, in the I think it’s only 17 % of us are entrepreneurs. So number one, you could take that pressure off of yourself if that you think you have to be an entrepreneur because you’re either wired for it you’re not. And we need people who like to work for other people, right? I mean, that I have people that work for me and I appreciate them. They do things I am not capable of doing. I have a project manager, which
Jason Elkins (25:26.411)
No.
Emanuel Rose (25:38.286)
It’s like me being my own bookkeeper. I cannot do that. So there’s nothing, I mean it’s just as valuable being an employee. I’ll just say that. That’s the foundation.
Jason Elkins (25:50.646)
And sometimes a lot less stressful. I think, I think that’s a big part of when you say not everybody is wired for it. There is, I don’t know about you, but, I’ve, I’ve read a lot. I’m really interested in psychology as well. And there’s an even on social media, you see a lot of talk about, a very large percentage of entrepreneurs probably have a little bit of ADHD is, you know, is kind of the word that we, throw around.
Emanuel Rose (25:54.657)
Yeah.
Jason Elkins (26:20.374)
There’s other ways of looking at that and just say, some of us have evolved through slightly different lines. The person that used to be a great hunter and gatherer was probably what we would define as ADHD. And the person that makes a great farmer, that has the consistency and is able to get up in the morning and do the same thing every day is just a slightly different person. And the person that’s able to get up and do the same thing every day is
maybe not going to feel super comfortable in a situation where they’re going out looking for new clients and they’re not sure. They’ve got their month booked out, but then the next month is nothing and they’ve got to figure out how to make that happen. So yeah, think it’s definitely a mix of different people.
Emanuel Rose (27:01.486)
Yeah.
Emanuel Rose (27:07.586)
Yeah, and if you are interested in having your own business and that you have, you know, a skill or you’re able to provide a service, then you really want to get some counsel from somebody who’s in that industry. You want to get some counsel from somebody else who’s retired and has sold their business and get some connection with some people more experienced than you.
Jason Elkins (27:33.824)
How do you do that? I’m just gonna ask you. So somebody listening to this, that sounds great, Emanuel. Yeah, get some counsel. But I don’t, like, if you grew up with a family that, you your dad’s working in a factory and who knows what mom’s doing or other people around you and you’re like, I feel this desire to go do my own thing. I wanna go, a good example is kind of this digital nomad thing. I’m living that digital nomad life.
Emanuel Rose (27:55.779)
Yeah.
Emanuel Rose (28:00.675)
Yeah.
Jason Elkins (28:02.07)
And very quickly, you’re like, I want to go travel and be a digital nomad, the number one question that comes up right out the gate is, what the hell am I going to do? How am I going to make money? And the traditional jobs don’t generally align with traveling the world with everything you want in your suitcase. So I see in a lot of the social media groups, people come in and like, how are you guys doing this? And frankly,
Emanuel Rose (28:12.993)
You
Emanuel Rose (28:22.744)
Yep.
Jason Elkins (28:30.514)
I love sharing, but when I see those posts in the social media group, how do you do this? How did you get started? I’m like, yeah, I see that post 15 times a day. I’m not going to probably take the time to reach out to someone out of the kindness of my heart and say, here, let me take you under my wing. And if they sent me a direct message, I might even kind of still be the same. like, you know what? You’re going to have to figure it out. So.
Emanuel Rose (28:44.995)
Yeah.
Jason Elkins (28:54.198)
I might say you’re going to have to figure it out. I don’t, I don’t feel good about myself when I say that, but you said you need to find a mentors, maybe find somebody that’s done it. So what’s your advice? How do you do that?
Emanuel Rose (29:05.134)
Well, there’s, I would say there’s probably three things you could do. Number one, you could call a Bordy, bordy.ai. And it’s a voice AI that will connect you with and help you find people to solve any problem that you have on LinkedIn. So you can call, can.
Jason Elkins (29:24.232)
I want to hear more about this. I don’t want you to go to number two without finishing this thought. Boardy AI, I’ve never heard of it.
Emanuel Rose (29:32.27)
Yeah, so it’s B-O-A-R-D-Y.AI. Right now, it’s a VC funded voice assistant is the best way to talk about it. And so you just say, hey, Bordy. And he talks in an Australian accent, which I can’t do. And he’ll say, yeah, mate, what do you need? And you’re just like, hey, thinking about starting a business where I, you know.
Jason Elkins (29:46.409)
Okay.
Emanuel Rose (30:01.474)
I do bicycle tours of Reno, Nevada, and I’ve never done a tour business before. Can you connect me with somebody who’s doing something similar anywhere in the world? And boarders say, Hey, let me think about it for a second, mate. And then you kind of can hear the word of the computer. And he’s like, Hey, I got somebody for you. you know, Sam Jensen in, in Melbourne.
It’s doing it. Let me connect you by email. And sure enough, you get an email from Bordy, you get a connection to Sam, and then you set up a time and have a conversation.
Jason Elkins (30:34.774)
So, but Sam is just, Bordy found Sam because Sam does this, but Sam didn’t raise his hand and said, hey Bordy, please send me anybody that wants to talk about starting a tour business, right?
Emanuel Rose (30:41.74)
Yep.
Emanuel Rose (30:46.68)
Well, Bordy reaches out to Sam and says, hey, Emanuel wants to start a bicycle business. are you interested in talking to him? And then he say yes or no. And then the connection happens. It’s awesome. I’ve met some very, very high-powered people in the UK and in the United States that I need as referral partners through Bordy AI. And actually, one of the guys.
Jason Elkins (30:57.792)
That’s pretty cool. All right. Yeah.
Jason Elkins (31:11.766)
Have you ever used?
Emanuel Rose (31:14.36)
from Borty is gonna be on my podcast at some point. So I’ll send you that recording when I get it, Jason.
Jason Elkins (31:20.97)
That’s very cool. I was actually going to ask, was like, have you used Borty? Cause it sounds like a great resource for somebody that has a podcast to be honest with you.
Emanuel Rose (31:27.788)
Yeah. Exactly. You should check it out. You’ll love it. I promise you’ll get value from it.
Jason Elkins (31:31.926)
You
All right, that’s very cool. That’s just one little nugget. Wow, okay, you’re bringing a lot of value. I appreciate that. You said there were a couple other things. Is there something else along those lines of finding a mentor or finding somebody to have a conversation with?
Emanuel Rose (31:42.956)
You betcha.
Emanuel Rose (31:48.662)
Yeah, definitely through LinkedIn, you’ll be able to find a million people who already doing what you want to do in some form or fashion. And then what I would do is I would do a sales navigator search for people with 40 years of experience because they’re going to be close to retirement. then you would have somebody like that usually likes to talk about.
how much they know and how to help somebody. Plus they might also be willing to sell the business to you. And then you’ve just bought yourself a running business versus trying to start one up because getting up and running into a cash flowing business is a way different experience than stepping in and managing a cash flowing business.
Jason Elkins (32:31.382)
Yeah, I’m, I love that you’re there. You’re sharing these ideas and it just kind of as I was listening to you, I, you know, I mean, I had gotten out of adventure tourism for a while, you know, most of my life I’ve spent in it. So I consider myself a lifelong tourism person, but there was a period of time where, you know, relationship and family dynamics kind of suggested that maybe I go into residential real estate for a while, which was like, honestly, it was like gouging.
Emanuel Rose (32:57.048)
Yeah.
Jason Elkins (33:01.418)
Well, I’m a digital nomad. I’m living out of my suitcase. So you can imagine I’m probably not the personality that should be doing residential real estate.
Emanuel Rose (33:05.069)
Yeah.
Emanuel Rose (33:09.248)
even close. Maybe funding it. That would make sense because you can do that from anywhere in
Jason Elkins (33:14.248)
Yeah, yeah, so anyway, when I was like, okay, well, I want to, was thinking this along the same lines. It’s like, okay, I’m getting back into this. I’ve got some old connections that I kind of let go cold, wanted to create some new connections. and you’re honestly, you know, you and I are participating in my, my endeavor to reach out and reconnect. That’s, I started podcast. I was like, I want to speak to these people.
I want to have these conversations. I want to learn. want to get a better idea of what they’re going through, what their struggles are so I can figure out solutions and all this. And for me, was just, I had done residential real estate. I had been calling people asking them, know, well, what would it take for you to get you to sell your house? And it was just miserable. And I was like, I did not want to do that. And I thought, well, if I want to get these people on the phone to have a conversation with me, I’d much rather reach out and say, hey, let’s have a conversation about your business, your life, and we’ll record it we’ll share it with the world.
So here we are 100 and some episodes later and I love it. I get to have conversations with people like yourself and others that have been around doing it. So I’m sharing that as if somebody is listening to this that wants to reach out and connect with people, maybe a podcast is a good idea. I don’t know, what do you think? You’ve got two podcasts, would you do it again?
Emanuel Rose (34:29.29)
say absolutely and I’m having a hard time not starting a third podcast. The leverage of podcast is astronomical for anybody who has a business and it is I cannot ask you to embrace it more and that it started today first episode get on there go the tools and the technology are totally accessible for
hundred dollars you can start your podcast and then the multitude of benefits. Number one, you have more content than you’ll ever need for every social media post for the rest of your life. I could never do another podcast and I would never have to do another post for the rest of my career until I die when I’m 87. Number two, you get to talk to mentors, you get to talk to prospects, you get to talk to joint venture partners and
Jason Elkins (35:16.843)
Mm-hmm.
Emanuel Rose (35:28.14)
Number three, you can zero in your guest list just to prospects if you want. And then you don’t ever have to even worry about your reach or what your rating is on Apple because you’re talking to the people that you want to do business with. And it doesn’t matter right now if there’s 10 million podcasts and it grows to be 100 million podcasts. It doesn’t matter because you’re going to need to talk to your prospects, talk to your customers, and your friends and family.
Jason Elkins (35:43.242)
Hmm
Emanuel Rose (35:57.814)
tooth so yeah
Jason Elkins (35:59.53)
Yeah, it’s just great. mean, when I started this, thought, you know, I really didn’t know. just knew I wanted to reach out and have conversations with people. And I started it. And I guess in my head, I thought, maybe I’ll have a few conversations. Maybe it’ll turn into a job. I’m not really sure. And now a hundred and some episodes later, I’m like, this is so cool. Once or twice, maybe sometimes three times a week, I have a conversation with someone like yourself that’s interesting.
Emanuel Rose (36:16.59)
All right, yep.
Jason Elkins (36:29.354)
You’re not a prospect per se, but we’re connecting. And that’s why I named it Big World Made Small. People all around the world, let’s connect them, bring them together somehow so I can have a conversation. And it’s been great. Now people reach out to me and, know, I’ve got this interesting person that would like to chat with you. Great, that’s awesome. It’s been so much. now I’ve got, you know, before I pushed record with you, you asked me if I’m doing video. Yeah, I’ve got a hundred and…
Emanuel Rose (36:47.533)
Yeah.
Jason Elkins (36:57.142)
100 plus hours of video content and we know in this world with short form video I can turn that into you know, I don’t know and I’m gonna ask you because you’d mentioned a resource To me actually a couple times now. We’ve had a couple conversations And I don’t know if it’s something you want to mention here on the show But maybe there’s somebody listening little benefit from that. I’ve had other podcasters on the show as well Did you did you want to mention any resources specifically?
Emanuel Rose (37:26.242)
yeah, sure. For podcasting. mean, there’s so many great tools. I like to use Restream as my recording for podcasts, just because it go live and you have a chance to grab some people while you’re recording and you get some viewers out there, some listeners. The processing now is the tool is called Influent Frame and like influence only influentframe.com.
And it’s an AI based tool that you upload your video or you take your YouTube link and then it generates a YouTube description with tags and all that. It generates a blog post. It creates some shorts for you. Also creates an email, news for your email list.
that you can send out. and that’s just what it does right now. The guys are super smart and excited and so they’re adding features constantly and it’s a great tool. I love it. We use it internally on my team and it’s a time saver for sure.
Jason Elkins (38:19.158)
Hmm.
Jason Elkins (38:36.65)
I appreciate that. Cause you’d mentioned it to me a couple of times. First time you mentioned it, I threw it into a browser and then we got off the call and I, I lost that. So you came back and mentioned it. Cause those things that you’re mentioning are the exactly the things that are like, okay. Yeah, it’s okay. I can start a podcast. I can record an episode and I can upload it to Buzzsprout or somewhere to get it pushed out. But then once you start to feel comfortable with that, you start to think, okay, well what’s the next step.
Emanuel Rose (39:02.093)
Yep.
Jason Elkins (39:02.102)
And they’re like, well, I probably should be sending out emails. probably should be, you know, I was, I was doing it almost a year before I started sending out any sort of emails announcements with episode updates. I finally just in the last, you know, four to six months started posting stuff on social media, which is honestly not my favorite thing to do. and, so yeah, when I hear you, yeah, exactly. When I hear you say that, I’m like,
Emanuel Rose (39:23.094)
Right. But you can automate all that. That’s the beauty of it.
Jason Elkins (39:29.372)
Okay, that sounds like it’s right up my alley. There’s other things I would much rather be doing with my time. love website design. I actually like figuring out email automations and stuff like that. That’s, that’s pretty cool. I’d love to, you know, love to do some podcasts for some other people, get some, you know, help them get their podcasts going. But yeah, but writing social media posts and editing shorts. It’s like, my gosh.
Emanuel Rose (39:34.37)
Exactly.
Emanuel Rose (39:51.746)
No.
Jason Elkins (39:52.768)
So anybody that’s listening to this that maybe wants an internship, please reach out. But there are some great tools out there. So I appreciate you sharing that. Let’s talk about your podcast a little bit. Not the AI podcast. I think that’s going to be super fascinating. But your other podcasts help the viewers, the listeners, Maybe they’re watching a short right now.
Emanuel Rose (40:00.173)
Yeah, you bet.
Jason Elkins (40:20.118)
Tell let’s discuss that podcast a little bit what you’ve learned from doing that and kind of what you’re just kind of what your takeaways are from that.
Emanuel Rose (40:28.782)
Well, Nature Bound is the name of the podcast and it really is. It’s like a vanity project for me, right? Like I just reach out to people that I want to learn about something specifically or tell the story of me being on the trips that I’m on. So like I just finished two episodes about turkey hunting because it’s turkey season now while turkeys and so.
Jason Elkins (40:53.418)
Mm-hmm.
Emanuel Rose (40:55.176)
I had, I had, and I’m a fairly new turkey hunter, at least fifth season. So my, was like my, my objective was to go and find my own turkeys and, and, harvest a turkey on my own based on the two mentors that I had in the, hunting. And so I did an episode with each of them last year together. And then this year I did the episode separately.
And then I owe an episode because I have the outcome of the hunt that I did. So it was just like, I’m going to have this conversation with these guys anyway. So I might as well do it on the pod. Some other people might get some benefit from the experience of these guys. And I loved it because I got to ask them every question I wanted to kind of pepper, you know?
Jason Elkins (41:32.15)
Exactly.
Jason Elkins (41:45.878)
It’s great because especially when there’s like no real pressure, like I just want to have the conversation anyway, which is exactly what my mindset was. I just want to have the conversation anyway. And it’s an, you know, 45 minutes to an hour of just having a question you can ask or having the conversation, you ask all these questions because it’s hard. It kind of gives us an excuse to get together on a call. No distractions. You know, you know, I know I reach out and I say, OK.
Emanuel, when you come on, make sure you turn off your do not, turn on your do not disturb, get yourself in a quiet space and we’re just gonna have a conversation. And where else do we do that? Like what other part of your life do you say we’re gonna sit down, just you and I, we’re gonna have a conversation, we’re gonna get rid of all the distractions. That just doesn’t happen anymore. And it does with a podcast, doesn’t it? It’s pretty cool. It’s a cool thing.
Emanuel Rose (42:22.85)
Yeah.
Emanuel Rose (42:37.058)
Yeah, it’s Yeah, that’s good. Yeah. Yeah.
Jason Elkins (42:42.56)
think I’ll keep doing it for a while. yeah, that’s very cool. Let’s touch on, cause I want to make sure we cover anything that’s super, super important here before we wrap up. So I’m curious, is there anything I forgot to ask you, should have asked you, or you want to make sure that our listeners know about either you, your marketing business, your services, what’s going on in your world so that we can cover that before we wrap up.
Emanuel Rose (42:44.409)
I love it, yeah.
Emanuel Rose (43:09.888)
Yeah, thanks for asking. I think you the other part of the Nature Bound podcast is that I started it to promote the children’s books that I’ve written that are values centered nature books for kids 2 to 10. And so that’s part of the legacy that I’m going to leave the earth with is
you know, teasing kids and their parents into getting outside and spending time, dirt time, so that they can see what it is to see the moon, see the aurora borealis, you know, watch it, watch a deer feed, see the ducks fly, listen to the creek and get the value of that time disconnected from culture and technology.
Jason Elkins (43:47.243)
Mm-hmm.
Jason Elkins (44:05.686)
How do people find those books? Because I’m sure there’s somebody listening here that is like, man, I would love some resources to help get my kid out to do this stuff. Are they going to be able to find that on your website? Because we’re going to have your website link in the show notes. They’ll be able to find it there, won’t they? Yeah, yeah.
Emanuel Rose (44:13.569)
I got that.
Emanuel Rose (44:18.87)
Yeah, it’s EmmanuelRose.com. I have all those books.
Jason Elkins (44:23.862)
All right. It’s very, cool. Anything else you want to share before we wrap up? I want to make sure anybody that’s listening to this, we’re going to have the show notes. We’re going to have the link to your website. Anything else you just want to make sure that we, drive home.
Emanuel Rose (44:37.646)
Yeah, reach out if you have interest in any of the things we’ve talked about. I’m happy to have a conversation and hear what you’re into. Especially, I would love to work with some fishing guides, some fly fishing guides. You guys have got tough business and I have some ways to make your life easier and to create recurring revenue, which is the toughest thing for fishing and hunting guides. So, I’d love to…
Jason Elkins (45:05.558)
I’m happy to mention that because you probably saw and we’ve had a few fishing, probably a disproportionately high number of fly fishing people on the show. And that just comes from my past. I was a fly fishing guide and did that whole thing. So I’m actually quite happy that you mentioned that. And I’ve got a few of them in my network. So when I do do the social media post.
Emanuel Rose (45:17.57)
Yeah.
Jason Elkins (45:33.302)
maybe using this Influent Frame, so it’ll be a better social media post, then maybe they’ll be here listening to this episode as well. And I just want to share with our audience, those that haven’t come across you or haven’t, maybe don’t spend a lot of time in LinkedIn, you’re very active, you’re good at that.
Emanuel Rose (45:37.4)
There you go.
Jason Elkins (45:52.69)
You know, that’s why you and I are having this conversation, because you got on my radar screen. I saw you doing the things that a digital marketing expert should do. highly, highly endorse that anybody that’s listening to this reach out, take a look at what you’re doing. Yeah, I do some digital marketing stuff as well, but it’s a big world. And there’s, and anybody that’s doing it right and helping people, especially in the travel space, get, create more connections. And that’s what’s important to me. So.
Emanuel Rose (46:11.81)
yeah, there’s plenty.
Jason Elkins (46:22.26)
Emanuel, thank you so much. I appreciate you coming on the show, sharing your time with us. It’s fascinating. All right, we’ll chat with you soon. All right, thanks.
Emanuel Rose (46:22.562)
Yeah, that’s cool. Thank you, Jason. I appreciate it. It’s good conversation. Sounds good.
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